WHO ARE WE
Generator is on a journey. Appropriate, given that we're a shared accommodation lifestyle brand. The journey began in London, swung through a heap of European capitals on its way to dominating the world. Generator burst onto the scene in the Americas with the launch of Generator Miami and Washington DC and most recently took aim at the country's biggest markets (NYC, LA, Miami and Chicago) with the acquisition of Freehand Hotels. No biggie. Fast Company named us one of the top 50 most innovative global companies. We, of course, agree. Our spaces are safe and seriously social, in the proudest part of the beating heart of the cities we love. Cultural action, creative pulse and an outstanding way to waste some of the finite time the universe has given you - that's what Generator offers. Holds true for staff and visitors equally, and while chic design is always the backdrop, every Generator in every destination reflects the unique beat of that city's heart. BEING YOURSELF is the key to bringing the Generator story and brand to life.
ABOUT PARAMOUNT HOTEL NEW YORK
Paramount Hotel is a New York City landmark located just steps from Times Square. Constructed in the French Renaissance style by Thomas W. Lamb in 1927, the building reflects the theatrical character of its neighborhood. The bustle of the street disappears as you step inside - with its two-story lobby, reflective fireplace, dramatic lighting, and rich textures, it sets the stage for a hip, indulgent experience. Recently updated but retaining its historical charm, the Paramount Hotel is standing out - as the only hotel near Broadway NYC with genuine personality. Kind of a "no brainer" to take this iconic hotel with us on our Generator journey. While making sure to keep its rich character - we are giving it the best parts of our Generator DNA in order to transform this into a social driven, loud and welcoming community hot spot (with some kick-ass parties & events, of course).
Register your interest NOW!