WHO ARE WE. Generator is on a journey. Appropriate, given that we're a shared accommodation lifestyle brand. The. journey began in London, swung through a heap of European capitals on its way to dominating the world. Generator burst onto the scene in the Americas with the launch of Generator Miami and Washington DC and. most recently took aim at the country’s biggest markets (NYC, LA, Miami and Chicago) with the acquisition. of Freehand Hotels. N...
