At Swagelok Northwest, our products and services make the world work for everyone, and our people make it possible. We move fast, and we innovate in ways no one else can for our customers. This position will become a part of an ambitious team of change makers who have relentless curiosity and drive for ingenuity.POSITION SUMMARYThe Digital Marketing Specialist plays a key role in developing marketing-communication plans, executing marketing strategies and campaigns, delivering product and service messaging, and generating and analyzing metrics resulting from marketing activities for both internal and external audiences.ESSENTIAL FUNCTIONS AND RESPONSIBILITIESSupport the commercialization of new products and services on all digital platforms.Apply the Swagelok Brand Guidelines in all communications, collaborate with various company teams on ways to make the digital brand stronger.Ensure compliance with Swagelok Marketing and Brand Guidelines.Develop marketing-communication roadmap, plans, and strategies in collaboration with the Chief Marketing Officer and Sales Operations SupervisorCollaborate with Chief Marketing Officer and Sales Operations Supervisor to set internal marketing-communications strategy.Create and maintain printed and online sales and service information and distribute this information to the Sales and Field Engineering teams when needed.General administration and support of company website, customer relationship management software, social media, and news releasesCreation and distribution of monthly and quarterly newsletters and marketing campaignsDevelop collaborative relationships with a broad network of Swagelok corporate and SSC Marketing and Communications associates.Work closely with Sales Operations Supervisor to ensure timely marketing, communication, and sales materials.Develop and use metrics to analyze the effectiveness and drive the success of various marketing-communication activitiesWork with the Sales Operations Supervisor and Sales Development Representative to develop an outbound selling roadmap, segmentation and opportunity approach, review data analytics for marketing targets, and author outbound selling materialsMaintain, administer, and develop an improvement roadmap for the organization’s CRM programPerform all other reasonable tasks that relate to communications and marketing as delegated by the Chief Marketing Officer and Sales Operations Supervisor.CORE COMPETENCIESOrganizational awarenessService orientationInfluenceTransparencyInitiativeStrategic thinkingAdaptabilityChange catalystContinuous personal improvementExcellent written and communication skillsExcellent attention to quality and detailKNOWLEDGE, SKILLS AND ABILITIESEducation
Bachelor’s Degree in Marketing or related field
Experience4 years of prior marketing-communications experience
Required Skills And CertificationsProficient in MailChimp SoftwareProficient in Adobe Acrobat and other Graphic design softwareKnowledge of marketing trendsProficient at writing and editing in a professional voice that is appropriate for any media, vehicle, or audience.Excellent written and verbal communication skillsExperience in market research and marketing campaignsExcellent presentation skillsProficient in project managementExcellent customer service skills with the ability to develop and maintain customer and business relationshipsExperience using CRM platforms (experience administering Microsoft Dynamics CRM preferred)Time management
EQUIPMENT AND SOFTWARE REQUIREMENTSProficiency using Microsoft: i.e. Excel, PowerPoint, and AccessProficiency using Adobe Creative Suite, Photoshop, and web administration toolsWORKING CONDITIONS AND PHYSICAL DEMANDSSeated workstation in office environment for extended periodsOperation of keyboard and office equipment for extended periodsSome travel required which would include overnight stays