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Digital Content Marketing Specialist - Hybrid Role
$63k-79k (estimate)
Full Time | Retail
1 Day Ago
Home Franchise Concepts is Hiring a Digital Content Marketing Specialist - Hybrid Role Near Flower Mound, TX
About The CompanyHome Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands: Budget Blinds, The Tailored Closet, Premier Garage, AdvantaClean, LightSpeed Restoration, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Aussie Pet Mobile and Concrete Craft are consistently rated at the top of their categories and supported by more than 3,500 franchise territories in the U.S., Canada and Mexico.
Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company. To diversify their portfolio, JM Family acquired Home Franchise Concepts in 2019 as their first non-automotive acquisition. The Company fit JM Family’s key investment criteria: asset-light with strong free cash flow characteristics and a track record of growth in an industry with long-term tailwinds. Since the acquisition, the Company has doubled the number of brands under management and is committed to continued, rapid profitable growth.
A few of the Company’s many Accolades and Awards
Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company. To diversify their portfolio, JM Family acquired Home Franchise Concepts in 2019 as their first non-automotive acquisition. The Company fit JM Family’s key investment criteria: asset-light with strong free cash flow characteristics and a track record of growth in an industry with long-term tailwinds. Since the acquisition, the Company has doubled the number of brands under management and is committed to continued, rapid profitable growth.
A few of the Company’s many Accolades and Awards
- Entrepreneur’s Franchise 500
- Entrepreneur’s Franchise 500 Best in Category
- Entrepreneur’s Top Low-Cost Franchise
- Entrepreneur’s Top New & Emerging Franchises
- Entrepreneur’s Top Home-based Franchises
- Entrepreneur’s Top 100 Global Franchises
- Content Management – Lead the creation, editing and maintenance of all social and email marketing channels to develop compelling and engaging content. Other channels to be determined and as needed. Collaborate with the creative and brand teams to ensure brand consistency across all franchise-related content. Deliver creative content in the form of copy, images, and video.
- Social Media - create overall strategy for organic social media for franchise development, develop social media content and create monthly marketing calendars based on overall strategy. Write, design, build and schedule posts in all channels. Keep current on industry trends in social media for franchise development.
- Channel and Audience Targeting - Perform research on current benchmark trends across franchise development/brand audience preferences using analytical tools such as Google Analytics and others.
- Reporting & Analytics - Monitor and analyze campaign performance, lead generation, and conversion rates on managed campaigns using relevant metrics and tools. Recommend strategies and tactics based on data-driven insights.
- Competitive Research - monitor competitive activity across all social media platforms and report monthly.
- Cross-Functional Collaboration - Work closely with cross-functional teams, including brands, shared services, operations and franchise sales to ensure seamless integration of content and campaigns with overall marketing efforts.
- Continuous Learning - Stay updated on franchise industry trends, competitors, and emerging marketing techniques to ensure our brands remain competitive.
- Other projects or responsibilities as needed.
- Bachelor’s Degree (marketing or related – franchise experience preferred)
- 2-3 years digital marketing experience, preferably within a service or franchise organization
- Excellent copywriting skills
- Proficiency in design and marketing CRM software (i.e. Canva, Adobe, Sprout Social) and social media platforms (LinkedIn, Facebook, Instagram, YouTube).
- Experience editing audio and video for short form and podcasts preferred.
- Highly proactive, self-starter individual who can work with multiple internal and external stakeholders, at all levels, and maintain great relationships.
- Creative mindset and problem solver
- Team player and collaborative, ability to influence others.
- Organized, ability to manage multiple tasks, prioritize, see the big picture and escalate issues appropriately.
- Excellent communication skills - verbal, written, presentations, phone skills.
- Excellent time management, project management, meeting multiple deadlines.
- Ability to travel, as needed, to team meetings or company/industry conferences.
Job Summary
JOB TYPE
Full Time
INDUSTRY
Retail
SALARY
$63k-79k (estimate)
POST DATE
06/04/2024
EXPIRATION DATE
06/20/2024
WEBSITE
homefranchiseconcepts.com
HEADQUARTERS
Irvine, PA
SIZE
100 - 200
INDUSTRY
Retail
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