About the Company

Home Franchise Concepts (HFC), one of the largest franchisors in North America, with the strength of over 1,500 franchise owners. For 28 years, HFC has been helping entrepreneurs find their place in the work world with franchise opportunities within its family of brands: Budget Blinds®, The Tailored Closet, Premier Gararge, Concrete Craft®, AdvantaClean®, Kitchen Tune-up, Bath Tune-Up, Lightspeed Restoration, Two Maids, and Aussie Pet Mobile. Supporting these brands is the role of Local Area Marketing and Vendor Relations Senior Manager, who reports to the Director of Digital Marketing. The Local Area Marketing and Vendor Relations Senior Manager be a critical part of the Marketing team at HFC. This role will contribute to Local Area Marketing strategy and lead execution. This role will also lead Marketing vendor strategy, relationships, and performance.

The Local Area Marketing and Vendor Relations Senior Manager will work closely with multiple internal constituents, including each of the Brand Marketing teams, the Digital Marketing team, and cross-functional partners. This associate will be a primary point of contact for all vendor/agency partnerships.

This role will be responsible for delivering strategies, tactics, and partners who maintain a high level of local area marketing performance for all HFC brands’ franchisees. This role will contribute to establishing new processes and organizational structures to best deliver against franchisee needs.

Responsibilities

• Local Area Marketing
  • Serve as the expert of Local Area Marketing for the brands in the organization
  • Develop a consistent Local Area Marketing strategy for the portfolio of brands
  • Contribute to the development of the business model and strategy for establishing an internal LAM consulting group
  • Establish consistent and efficient processes
  • Identify opportunities for reaching higher levels of performance via Local Area Marketing
  • Enable compliance processes to hold franchisees accountable for their requirements
  • Cross functional collaboration (IT, Analytics, Brand teams, NAF Media, etc. etc.)
  • Establish and be accountable for measurable KPIs
  • Monitor and analyze the performance of local marketing campaigns and initiatives.
  • Use data and analytics to make data-driven decisions and adjust strategies as needed.
  • Ad Hoc projects as needed

• Vendor Management
  • Partner with Director to own all elements of Marketing vendor partnerships
  • Contribute to the Strategy for Vendor Management and Adoption
  • Establish Vendor Adoption Goals and Metrics
  • Manage vendor relationships
    • Be a primary point of contact for vendors and any vendor-related questions
  • Manage existing contracts and work with Legal on contracting of new partners
  • Identify areas to introduce new partners (for improved performance, fill a gap in needs, etc)
  • Establish and be accountable for measurable KPIs
  • Analyze and interpret performance data/ KPIs
  • Conduct RFPs for new partners
  • Establish processes and enforce compliance for approved and unapproved vendors (for shared and brand-specific vendors)
  • Continuous performance evaluation and management
  • Work closely with vendors to optimize campaigns to drive desired performance KPIs.
  • Lead ongoing vendor performance meetings and QBRs as needed.
  • Develop systems and processes to track performance
  • Ad Hoc projects as needed

Skills

• Project management
• Strongly prefer franchise experience
• Ability to analyze and interpret data
• Digital media expertise
• Experience managing agency/ vendor partners
• Understanding of media landscape
• Ability to manage new processes and structure
• Understanding of/ experience with managing co-op programs
• Highly proactive, self-starter individual who can work with multiple internal and external stakeholders, at all levels, and maintain great relationships.
• Collaborative/ team player
• Organized, ability to manage multiple tasks, prioritize, see the big picture and escalate issues appropriately
• Strong communication and influencing skills
• Excellent written, verbal and interpersonal skills
• Creative and problem-solving mindset
• Ability to thrive in a matrixed organization

OTHER

• Based in Flower Mound TX, 777 International Parkway
• Ability to travel (estimated 20%)
• 5 years’ experience