Job Title: Content Strategist

Supervisor’s Title: Senior Director of Marketing

Department: Marketing

Key Relationships:

Internal: All Employees

External: Clients, Vendors, and Visitors

SUMMARY OF PRINCIPAL & MAJOR RESPONSIBILITIES: The Content Strategist is the architect of Visit Corpus Christi's social media presence and digital content ecosystem. Reporting to the Senior Director of Marketing, this role is dedicated to crafting and executing strategic content initiatives that drive engagement, elevate the presence of Corpus Christi offerings and experiences, create local community partnerships, foster community growth, and amplify brand visibility across various social media platforms.

CLASSIFICATION: Full-Time, Exempt: Bi-Monthly, Salary.

PRINCIPAL DUTIES & RESPONSIBILITIES (Essential Functions):

• Develop and implement an overarching editorial calendar and strategy, ensuring consistency with our brand voice and content pillars.
• Create compelling and optimized content across major social media platforms such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, and more.
• Produce and publish diverse content types including blogs, website content, e-newsletters, social media posts, video scripts, and infographics.
• Create engaging storytelling content including blogs, graphics, videos and photos, to be published across channels.
• Coordinate digital projects with external vendors such as Act On, Bandwango, and ManyChat.
• Oversee influencer partnership programs and itineraries, including leisure campaign influencer initiatives, the community CC Social Hub, and Public Relation’s influencer strategies.
• Execute social media campaigns to support key organizational initiatives, partnerships, holidays, festivals, and collaborations.
• Conduct research, brainstorming, and development of marketing projects and campaigns in collaboration with the marketing team.
• Apply search engine optimization (SEO) strategies and best practices in content development and execution.
• Monitor social media platforms, engage with visitors, and respond to inquiries to foster positive relationships.
• Utilize data tracking, social media listening tools, and analytics to measure engagement and sentiment.
• Collaborate with the Senior Director of Marketing and Managing Director of Data Science to track and report on organic and paid social media advertising efforts.
• Stay informed about developments in the hospitality industry and local events in Corpus Christi.
• Stay up to date on the latest trends in destination marketing by attending conferences, webinars, and workshops.

Other Functions:

• Travel to attend industry events and to promote the destination to potential visitors (Up to 15% of the year)
• Any additional duties as assigned.

JOB SPECIFICATIONS:

Required Knowledge, Skills, and Abilities (Requirements are representative of minimum levels of knowledge, skills, and/or abilities):

• Ability to stay current on the latest trends in marketing, as well as the tourism industry and its trends.
• Strong editorial, communication, and project management skills, with meticulous attention to quality and detail and a high level of flexibility.
• Proficiency in executing paid social media marketing campaigns and a solid grasp of SEO, PR, design, and branding best practices.
• Ability to craft content that resonates with the voice and tone of a brand.
• Skill in distilling complex concepts into compelling narratives and executing them through a strategic content framework, including themes, categories, and rich media assets.
• Strong communication and interpersonal skills, both written and verbal, and the ability to speak clearly and persuasively in positive or negative situations, demonstrate group presentation skills and conduct productive meetings.
• Strong leadership and management skills and ability to willingly make procedural decisions, exhibiting sound and accurate judgment while making timely decisions.
• Ability to build and maintain relationships and work well with others as part of a team.
• Ability to espouse high ethical standards and expect the same from all others in the organization.
• Ability to function well in a fast-paced and, at times, stressful environment.
• Ability to operate a motor vehicle, either personal or company, for various Visit Corpus Christi businesses.
• Ability to plan, develop, manage, and coordinate multiple projects and deadlines.
• Ability to travel up to 15% of the time annually.
• Ability to anticipate and solve practical problems and resolve issues. 
• Ability to foster a cooperative work environment with co-workers, managers, and external partners. 
• Excellent organizational skills, attention to detail, and time management skills with a proven ability to meet deadlines.
• Extensive knowledge of Corpus Christi and its attractions.
• Knowledge of Tourism, Hospitality, Hotel industry.
• Professional image representative of the company image.
• Provides strong interpersonal and communication skills and the ability to work effectively with a diverse community, including managers, co-workers, customers, and the public in general.
• Works effectively with Microsoft products (Word, Excel, Teams, PowerPoint, Outlook).

Education, Training, and Experience:

• At least 1 year of prior experience in marketing, communications, advertising or a related field preferred.
• Bachelor’s degree in communications or marketing preferred.

License/Certifications:

• Must have a valid driver's license and must be insurable under VCC current motor vehicle insurance policy.

Computer Software:

• Microsoft Office (Excel/Word/Outlook/Team Skills required)
• Simpleview CRM/CMS preferred.
• Basecamp

Equipment to be Used and Operated:

Telephone; Computer; Copy machine; Postage machine; and Scanner

Physical Requirements:

While performing the duties of this job, the employee is required to sit for extended periods of time. Shall be able to apply 20 lbs. of force frequently to lift, carry, push, pull, or otherwise move objects. Must be able to view computer screen for extended period of time with clear, close-up vision. 

Mental/Emotional Requirements:

Must be able to work in a fast-paced and customer service-oriented environment; to perform duties under pressure and meet deadlines in a timely manner; to work as part of a team as well as to complete assignments independently; to take instructions from supervisors; to exercise problem-solving skills; and to interact with co-workers, supervisors, customers, and the public in a professional and pleasant manner. 

Safety Responsibilities:

Must learn and comply with all organization safety rules; must always use appropriate safety equipment; must immediately report all unsafe condition to supervisors; must be familiar with all safety features or equipment, machinery, or materials encompassed by job duties; and must check with supervisor if there is a question as to the safe procedure to be used for any job function. 

Additional Requirements:

Employees are required to reside within the defined Corpus Christi Metropolitan Statistical Area.

Employees must fulfill the performance standards of this position and comply with the policies, rules, and procedures of the organization, including those set out in the Employee Handbook or otherwise communicated (verbally or in writing) to employees. 

General Statement:

Visit Corpus Christi offers a hybrid work environment with the level of flexibility based upon job function and needs of the day. This job description is intended to describe the general nature and work responsibilities of the position. This job description and the duties of this position are subject to change, modification, and addition as deemed necessary by the organization. Employees are required to comply with supervisory instructions and perform other job duties, responsibilities, and assignments requested by supervisors, managers, or other organization officials. The job responsibilities of this position may include cross-training in other functions or positions to ensure satisfactory operation of the department or work area.