Basic Purpose:

• Provide overall management for events and conferences to include the event special events, galas, and weddings.
• Position is responsible for the Department’s long term planning, as well as the efforts to maximize revenue and provide direction for the Hotel to exceed customer expectation
• Communicates the vision for service delivery in Event Management to ensure guest is serviced from arrival to departure; through accurate room blocks, BEOs, and resumes

Organizational Scope:

• The position has overall responsibility for executing all property events with a seamless turnover from sales to operations and back to sales.
• Responsible to motivate, and manage the catering sales team to achieve established goals for day meetings, community events, special events, galas, and weddings.
• Recommends budget and capital expenditures & manages expenses within approved budget constraints.
• Responsible for up selling contracted food and beverage minimums

• Reports to the Managing Director and serves on the Executive Committee.

• Solicit new and existing accounts to meet/exceed catering revenue goals
• Establish conference service turnover procedures from the sales department
• Professionally represent the hotel in community and industry organizations and events
• With the Executive Chef and Director of Food & Beverage develop banquet menus pricing and revenue minimums using current competitive data
• Begin to contact groups that have conferences in 2017
• Direct, manage, train and counsel catering sales and conference services staff on arrival

• Assists in the planning of long or short-term business objectives.
• Assign conference service managers to accounts no less than the 6 months prior to arrival
• Assist with the departmental annual operating budgets
• Meet/Exceed Catering and AV sales revenue goals
• Ensures the property is well apprised of all events that will impact property operations
• Ensures exceptional customer service
• Reviews property operations compliance metrics that have a direct relationship to events
• Participate in Daily Business Review Meeting, sales meetings and management meetings

• Ensure that all sales leads receive are responded to in a timely and efficient manner.
• Ensures that all groups are receive exceptional attention well in advance through payment
• Investigate complaints and takes corrective action. Provides service in a highly professional manner at all times.
• Ensure that all Team Associates receive comprehensive training
• Actively participate in catering sales presentations, property tours and customer meetings
• Leads the Catering Team in proactive solicitation and account saturation
• Leads the Conference Services Team in upselling efforts
• Supports AV sales
• Assists to close on all proposals

• Prepare, implement and compile data for Sales and Marketing Plan, Monthly Reports, Annual Goals, Forecasts and other reports as directed/required
• Prepare any reports concerning catering driven revenue, payroll expenses, and department expenses
• Complete on a timely basis all PAF's/ADAP-ROD (personnel action form/developmental action notices) and forwards same to senior management for approval.
• Review internal management reports to include: occupancy forecasts, night audit summary, and productivity results from the prior day