Description

Summary:

Under the guidance of the Chief Information Officer (CIO), this project-based position will assist the Marketing department in performing, preparing, and/or organizing social media marketing campaign(s) for Goodwill of Southern New England.

A successful campaign should become a part of GWSNE’s future social media activities that can be expanded on with updated messaging and campaigns in the future. Any campaign should reflect GWSNE’s branding and corporate identity.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The employee will be exposed to and assist with various projects, including but not limited to:

• Create, execute, and track the outcomes of a social media marketing campaign.
• Researches and collects information necessary to draft content and communication for advertising/marketing media as well as human interest stories, feature articles and special promotions. Reviews final drafts with Chief Information Officer and administrative personnel, as appropriate, for finalization and approval of all materials.
• Specifically target Gen Z and Millennial demographics to create awareness of Goodwill’s mission as well as shopping and donating at Goodwill.
• Specifically target awareness of how Goodwill supports environmental efforts.
• Community outreach and engaging with as many influencers as possible.
• Develops and maintains relationships with internal and external stakeholders, collaborating with them in order to develop and maintain relevant information for marketing and social media content.
• Other duties, as related, required, or assigned.

Requirements

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

High School diploma or general education degree (GED); one to two years related experience and/or training; or equivalent combination of education and experience.

Background of interest: Marketing and/or Social Media Management.

COMMUNICATION SKILLS

Excellent verbal and written communication skills, including creative writing skills and use of proper grammar, punctuation and spelling.

LANGUAGE SKILLS

Ability to read and interpret documents such as policies and procedures manuals, operating and maintenance instructions, and general instructions. Ability to write routine reports and correspondence.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with troubleshoot issues involving several concrete variables in standardized situations.

OTHER SKILLS AND ABILITIES

Experience with general web technologies and social media platforms.

SPECIAL CERTIFICATION/LICENSING

May be required to use personal vehicle on occasion for business purposes.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to walk and reach with hands and arms. The employee is periodically required to stand and stoop, kneel, crouch, or crawl. Specific vision abilities required by this job include close vision, and ability to adjust focus. Must be able to periodically lift up to 25 pounds.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.

Equal Opportunity Employer / Veterans / Disabled / Minority / Female