Campaign Marketing Associate - North America

About Emplifi

Emplifi is a leading unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. More than 20,000 brands like McDonalds, Ford Motor Company, and Delta Air Lines rely on Emplifi to connect to consumers across marketing, commerce, and care.

About the Marketing Team

Marketing is the center of creativity at Emplifi. We are a growing department with a can do attitude that prides ourselves on setting aggressive goals and not just meeting them but exceeding them. Every role on our team holds a key function in the success of our business. You'll work alongside skilled marketing experts, build your marketing prowess, and collaborate cross-functionally with other teams around the globe.

One thing we can promise is you'll never get bored. Being in a hyper-growth stage we have so many exciting adventures ahead of us. If you're looking for a job where you can have a real impact then you've come to the right place.

Job Summary

The Marketing Campaigns Associate will be responsible for leading a team covering demand generation in specific regions. Working in lockstep with one or more industry sales leaders to develop, execute, and continually optimize the demand generation of the market. As leader of the campaigns, you'll work with other campaign leaders to define the strategy, overarching campaign messages and then lead the team to execute multi-faceted campaigns that will ensure the target number of leads for the market. Campaigns may include webinars, content, email, ads, social media, webpages, videos and other digital assets that build trust with our audience.

What Youll Do Here

• Work with campaigns leadership team to define and execute a campaign strategy that is aligned with the region's sales goals and overall campaign goals.
• Collaborate with internal and external experts to execute on campaigns.
• Deliver multifaceted campaigns that include a cornerstone asset, variations on this asset to be used for content sharing (or content syndication), social posts, email invites, webinars, videos, and other deliverables required to promote and execute the campaign.
• Lead the quality delivery of the assets in the campaign by working closely with the marketing services team.
• Manage and attend tradeshows and associations including signing contracts for events and co-branded events while using events team to drive leads from tradeshows.
• Manage and attend owned events including managing vendors, invitations of prospective clients and customers, and internal team
• Regular interaction and research with business development management team and business development reps (BDRs) to ensure leads produced are converting to qualified sales opportunities including creating briefings, Outreach sequences for follow up with leads (and other materials) and finally adjusting as necessary
• Work with Marketing Ops to report on progress across markets, products, funnel, cohorts, tactics and more in near real time with a structured framework that ensures ability to change course as needed
• Making data driven decisions to propose and execute campaigns.
• Being the voice of the region for marketing & campaigns

What Youll Bring to Us

• BS/MS degree in marketing or a related field
• 3 years demand generation with B2B SaaS companies
• Proven ability define a strategy and deliver results against aggressive goals
• Excellent writing and speaking skills
• Experience in collaborating directly with sales
• Experience working with business development reps
• Experience in contract negotiations
• An enthusiastic, high energy team member who is viewed as a doer on the team and across internal organizations
• Willing to travel as needed to events and tradeshows

What We Offer

• International, fast-paced, and rapidly growing environment
• Chance to work with the worlds biggest brands at the CX tech leader
• Agile and open-minded culture, with high levels of trust and flexibility
• Opportunity for professional growth and development
• Possibility to learn new and cutting-edge technologies in an environment that encourages new ideas
• Benefits package including Medical, Dental, Vision & Life Coverage Options
• Flexible Working Hours
• Unlimited PTO
• 12 paid Holidays
• 2 Paid Community Service Days
• Company paid STD and LTD
• 401K
• Parental Leave Benefits
• Educational Reimbursement Opportunities
• Referral Bonus Program
• Access to an Employee Assistance Program (EAP)
• Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy
• Theres more as well! Speak with us to find out all the details!

department: Marketing

location: Boston, Columbus, Philadelphia, Phoenix, Seattle