You haven't searched anything yet.
Who We Are:
Newly united with LeadJig and Acquire Direct, White Glove is now part of the largest full-service, omni-channel marketing company focused exclusively on financial advisors. Its core services offerings include educational workshops and automated lead nurturing solutions remove the stress from marketing, allowing advisors to focus on what matters most – building meaningful client relationships. Through its comprehensive technology platform, advisors can effortlessly oversee the full spectrum of their marketing campaigns, from identifying prospects and delivering campaigns to managing communication and analyzing data.
Who You Are:
White Glove is looking for a skilled digital marketing specialist with a creative side to develop, implement, and optimize paid digital marketing strategies and direct response email marketing efforts for our direct-to-consumer brand, Enlighten 567. In this highly visible hands-on role, you will work closely with the marketing delivery team to build and maintain customer-focused direct-response campaigns for both our internal and external customers. The digital marketing specialist will lead, shape, and maintain our paid digital marketing and email marketing programs end-to-end, including development, planning, targeting, testing, execution, reporting, and optimization.
Key Responsibilities Include:
· Manage and optimize large-scale campaigns with multiple targeting segments and ad formats.
· Create compelling ad and email content, including copywriting, design coordination, and visual elements.
· Develop and implement comprehensive email marketing strategies, such as list segmentation, campaign automation, and personalized email journeys.
· Conduct A/B testing and performance analysis for both digital and email campaigns.
· Analyze campaign performance daily using tools like Google Analytics, Domo, Power BI, and native ad-platform insights.
· Stay current with digital marketing trends and technologies, recommending strategic incorporations.
· Utilize ad targeting, bidding strategies, and performance measurements for effective campaigns.
· Regularly test and optimize for conversion rates and landing page performance.
· Provide internal reports on campaign performance with data-driven recommendations.
Qualifications:
· Bachelor's degree in Marketing, Business, or a related field.
· At least four years of experience in digital marketing, focusing on direct-to-consumer demand generation and email marketing.
· Demonstrated ability to create compelling ad copy that drives engagement and conversions.
· Highly skilled in ad platforms such as Google Ads, YouTube, and Facebook Ads.
· Extensive experience with email marketing platforms like Mailgun, SF Marketing Cloud, HubSpot, or similar.
· Proven track record in creating and managing successful email marketing campaigns, including list segmentation, campaign automation, and personalized email journeys.
· In-depth understanding of email compliance and regulations, including CAN-SPAM and GDPR, with knowledge of SPF, DKIM, and DMARC.
· Excellent project management and organizational skills, with the ability to handle multiple projects and deadlines simultaneously.
· Strong written and verbal communication skills, capable of communicating with both technical and non-technical stakeholders.
· Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
· Experience with Skai/Kenshoo for managing and optimizing large-scale ad campaigns.
Location:
Troy, MI
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
Experience level:
Schedule:
Ability to Relocate:
Work Location: In person
Full Time
$74k-92k (estimate)
06/08/2024
06/23/2024
DELTONA, FL
50 - 100
2008
ALEJANDRO CRENIER
$10M - $50M
The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Digital Marketing Specialist job description and responsibilities
Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.
12/15/2021: Cheyenne, WY
Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile.
01/26/2022: Davenport, IA
Digital marketing specialist primarily oversees all marketing departments and operations, ensuring to convey the message of the brand.
02/09/2022: Newark, NJ
A digital marketing specialist needs to set budgets for digital marketing campaigns. Provide digital channel performance analytics, digital analytics expertise, tagging support and performance reporting dashboards.
02/23/2022: Albuquerque, NM
They help enhance the marketing side by generating leads and boosting online sales through search engine optimization techniques and PPC advertising.
01/31/2022: Pueblo, CO
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Marketing Specialist jobs
Learn Digital Marketing Essentials.
12/23/2021: Portland, OR
Build Social Media Marketing Skills.
03/02/2022: Syracuse, NY
Learn How Email Marketing Works.
12/17/2021: Mesa, AZ
Stay Updated on the Latest Digital Marketing Trends.
03/08/2022: Shreveport, LA
Allocate Budget for Digital Advertising.
02/20/2022: Kennewick, WA
Step 3: View the best colleges and universities for Digital Marketing Specialist.