The Role

We are currently seeking a dynamic and experienced Paid Social Manager to join our team. This is an exciting opportunity for an individual with a proven track record in paid social advertising, strategic thinking, and campaign optimization. As a Paid Social Manager at TRUth, you will be responsible for developing and executing paid social media campaigns that drive results for our clients. This role requires a deep understanding of the paid media landscape, a passion for staying ahead of industry trends, and the ability to leverage data to optimize campaign performance. The ideal candidate will be a creative thinker, a strategic planner, and an effective communicator.

Core Responsibilities include, but are not limited to the following:

Paid Social Strategy

· Develop comprehensive paid social media strategies aligned with clients' business objectives

· Conduct audience research and competitor analysis to inform targeting and positioning strategies

Campaign Management:

· Plan, execute, and optimize paid social media campaigns across various platforms, including but not limited to Facebook, Instagram, TikTok and LinkedIn

· Implement A/B testing methodologies to refine targeting, creative, and messaging

Budget Management:

· Manage campaign budgets effectively to achieve maximum ROI

· Monitor spending and adjust budgets based on performance and client objectives

Analytics and Reporting:

· Utilize analytics tools to track key performance metrics and provide actionable insights

· Generate regular reports for clients, detailing campaign performance and recommendations for improvement

Stay Updated:

· Stay current with industry trends, algorithm changes, and emerging platforms

· Share insights and best practices with the team to enhance overall agency knowledge

Desired Qualifications

· A minimum of 2-3 years relevant experience

· Bachelor's degree in Marketing, Advertising, or a related field

· Proven experience as a Paid Social Manager or similar role

· In-depth knowledge of paid social media platforms, advertising policies, and optimization techniques

· Proficiency in analytics tools such as Facebook Ads Manager, Google Analytics, and others

· Meta Blueprint certification

· Strong analytical and quantitative skills

· Excellent communication and collaboration skills

· Ability to self-manage, juggle multiple priorities, and pay strong attention to detail

· Experience with Microsoft suite of products

· Healthcare campaign experience is a plus

******Pay will depend on experience.

Job Type: Full-time

Pay: From $59,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Plano, TX 75024: Relocate before starting work (Required)

Work Location: In person