About the Role

As our Senior Product Manager, you'll lead the strategic development of our digital advertising solutions, implementing product strategies that enhance the user experience, drive revenue growth, and revolutionize the way consumers interact with food content. If you have a deep understanding of the adtech space and a passion for translating user needs into innovative solutions, we would love to hear from you!

Responsibilities

• Lead the product development process from concept to launch, ensuring the timely and high-quality delivery of features
• Drive innovation in our product offerings, ensuring they remain competitive and aligned with market demands
• Collaborate closely with cross-functional teams, like Marketing, Sales, and Engineering, to define product vision, prioritize features, and deliver solutions that exceed customer expectations
• Plan and coordinate product releases with Marketing, including conducting release readiness reviews, managing dependencies, and communicating updates to key stakeholders
• Define and track key product metrics and KPIs to measure the success and impact of new features; use data to drive product optimization and iteration
• Be a Product champion by effectively communicating the value proposition, features, and benefits of the products, with the goal of driving awareness, adoption, and loyalty
• Own the adtech side of the business and serve as the expert on Chicory’s media ecosystem and strategy, along with industry best practices, emerging technologies, and competitive landscape
• Provide product strategy recommendations to the Director of Product and senior leadership
• Keep up with emerging technologies like AI and machine learning in ad targeting and personalization, as well as trends like the shift towards mobile advertising and the decline of third-party cookies
• Build upon team and company culture and act as a champion of the Chicory Principles

Qualifications

• Must have an understanding of the various components of the adtech ecosystem, including DSPs, SSPs, ad exchanges, ad servers, and DMPs
• Must have a thorough knowledge of programmatic buying, selling, and real-time bidding, including understanding how automated systems are used for buying and selling ad inventory
• Must be proficient in data analytics to measure ad performance and user engagement like click-through rates, conversion rates, cost per click, cost per acquisition, and return on ad spend
• Must have experience leading all aspects of the product development process from ideation to delivery
• Knowledge of privacy laws and regulations such as the General Data Protection Regulation and California Consumer Privacy Act, and how they impact adtech practices
• Understanding of common types of ad fraud (like click fraud, impression fraud) and the tools and techniques used to detect and prevent them
• Understanding of software development processes, technologies, and methodologies, enabling effective collaboration with the development team and informed decision-making regarding product architecture and implementation
• Strong project management skills with the ability to prioritize tasks, manage timelines and resources, and drive projects to successful completion
• Excellent communication and presentation skills, both written and verbal, with the ability to articulate complex ideas and technical concepts clearly and effectively to both technical and non-technical audiences
• Strong analytical and problem-solving skills, with the ability to identify root causes of issues, develop creative solutions, and make data-driven decisions to drive product innovation and improvement

The base salary range for this position is $125,000 - $160,000 annually.
Location: New York/Hybrid or Remote