Public Information Officer

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Public Information Officer

Salary

$96,125.38 - $116,841.40 Annually

Location

Tracy, CA

Job Type

Full Time

Job Number

24-032

Department

City Manager's Office

Opening Date

05/23/2024

Closing Date

6/14/2024 5:00 PM Pacific

Description

Benefits

Questions

Description

Click here (https://youtu.be/kC2EC-Ux-fE?si=5-Fs-lHEF-Xw1fjj) to learn more about the City of Tracy and here (https://www.cityoftracy.org/home/showdocument?id=17908&t=638520807230190478) for the job announcement.

TENTATIVE RECRUITMENT SCHEDULE

Application Deadline: June 14, 2024

Oral Board Interviews: The week of June 24, 2024

Selection Interviews: The week of July 8, 2024

THE IDEAL CANDIDATE

We are seeking a talented individual to serve as our Public Information Officer, responsible for planning, organizing, and implementing communication and marketing for the City of Tracy. As a key member of our team, you will collaborate with department leaders to develop and execute comprehensive communication strategies and oversee the creation of engaging content and graphics for various campaigns and communication channels. This role offers the opportunity to showcase your creativity, leadership skills, and expertise in building positive relationships with stakeholders while promoting our mission and initiatives.

Our ideal candidate will support community outreach efforts to implement strategic plans for communications, marketing, and community relations that are in alignment with the Citys mission and strategic priorities. The incumbent must have a positive attitude, work effectively in a fast-paced team environment, show initiative, adapt well to change, possess effective public speaking and interpersonal communication skills, is organized, and detail-oriented.

DEFINITION

Under administrative direction, plans, organizes, and provides direction and oversight for comprehensive public relations and communications programs for the City; plans, manages, implements, coordinates, and evaluates public information, community outreach, and media relations functions and activities; oversees Citywide strategic and ongoing communications, social media, and branding; prepares press releases, fact sheets, stakeholder/community correspondence, quarterly publications, and newsletters; provides complex and responsible support to the City Manager in areas of expertise; and performs related duties, as assigned.

SUPERVISION RECEIVED AND EXERCISED

Receives administrative direction from assigned supervisory or management staff. Exercises general direction over assigned staff.

CLASS CHARACTERISTICS

This is a management classification responsible for planning, organizing, reviewing, and evaluating the day-to-day operations of the Public Information function within the City Managers Office. Responsibilities include developing and implementing policies and procedures for assigned programs, budget administration and reporting, and program evaluation. Incumbents serve as a professional-level resource for organizational, managerial, and operational analyses and studies. Performance of the work requires the use of considerable independence, initiative, and discretion within established guidelines.

Essential and Marginal Duties

EXAMPLES OF TYPICAL JOB FUNCTIONS (Illustrative Only)

Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.

Plans, manages, and oversees the daily functions, operations, and activities of the Public Information division, including outreach, customer service, public relations, and communications programs.

Participates in the development and implementation of goals, objectives, policies, and priorities for the division; recommends within division policy, appropriate service and staffing levels; recommends and administers policies and procedures.

Participates in the development, administration, and oversight of division budget; determines funding needed for staffing, equipment, materials, and supplies; ensures compliance with budgeted funding.

Develops and standardizes procedures and methods to improve and continuously monitor the efficiency and effectiveness of assigned programs, service delivery methods, and procedures; assesses and monitors workload, administrative, and support systems, and internal reporting relationships; identifies opportunities and makes recommendations for improvement.

Participates in the selection of, trains, motivates, and evaluates assigned personnel; works with employees to correct deficiencies; recommends and implements discipline and termination procedures.

Develops and implements comprehensive outreach and communication programs; schedules, coordinates, and facilitates news conferences, community meetings, and City events that promote the City's services, programs, and activities and to educate and inform the public and customers.

C ollaborates with City departments, school districts, community groups, and other agencies to identify communication opportunities; utilizes the City's cable television channel and other media sources to disseminate information through community education projects; promotes public awareness campaigns and community relations' initiatives.

Responds to media requests with information about City programs and services as well as unusual circumstances/situations of immediate public interest, including emergency information; prepares, edits and coordinates speeches, press releases, media tip sheets, brochures, flyers, pamphlets, newsletters, annual reports, articles, electronic media, and related communications.

Oversees participation in community and special events; produces informational and promotional materials; supervises staff engaged in the production, development, publication, and broadcast of information to the public and the community; provides ongoing support and advice to City staff regarding communications to the public.

Assists in the development and maintenance of the City's website and related social media; provides guidance and oversight to other City departments regarding website and online content.

Provides training and technical support to staff on marketing, advertising, writing, publicity, and communication strategies and policies.

Conducts a variety of organizational and operational studies and investigations; recommends modifications to assigned programs, policies, and procedures, as appropriate.

Serves as a liaison for assigned functions with other City departments, divisions, and outside agencies; provides staff support to commissions, committees, and task forces as necessary.

Attends and participates in professional group meetings; stays abreast of new trends and innovations in public information and community outreach; researches emerging products and enhancements and their applicability to City needs.

Monitors changes in regulations and technology that may affect operations; implements policy and procedural changes after approval.

Receives, investigates, and responds to difficult and sensitive problems and complaints in a professional manner; identifies and reports findings and takes necessary corrective action.

Directs the establishment and maintenance of working and official division files.

Ensures staff compliance with City and mandated safety rules, regulations, and protocols.

Performs other related duties as assigned.

Minimum Qualifications

KNOWLEDGE OF

Administrative principles and practices, including goal setting, program development, implementation, and evaluation, and project management.

Principles and practices of employee supervision, including work planning, assignment review and evaluation, discipline, and the training of staff in work procedures.

Principles and practices of leadership.

Organization and management practices as applied to the development, analysis, and evaluation of programs, policies, and operational needs of the assigned area of responsibility.

Applicable Federal, State, and local laws, regulatory codes, ordinances, and procedures relevant to assigned areas of responsibility.

Principles, practices, methods, and techniques of marketing, public information, media relations, and community relations programs.

Current principles, techniques, and objectives of professional journalistic methods, including research, publication, and presentation.

Best practices for social media and digital content.

Strategic communication principles and practices.

The requirements of various media used in publicity and promotions work, including video and written media, artwork layout and report format.

Techniques for effectively representing the City in contacts with governmental agencies, community groups, and various business, professional, educational, regulatory, and legislative organizations.

Recent and on-going developments, current literature, and sources of information related to the operations of the assigned division.

Principles and practices of budget development and administration.

Techniques for providing a high level of customer service by effectively dealing with the public, vendors, contractors, and City staff.

The structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar.

Modern equipment and communication tools used for business functions and program, project, and task coordination.

Computers and software programs (e.g., Microsoft software packages) to conduct, compile, and/or generate documentation.

ABILITY TO

Select and supervise staff, provide training and development opportunities, ensure work is performed effectively, and evaluate performance in an objective and positive manner.

Provide administrative, management, and professional leadership for the division.

Recommend and implement goals, objectives, and practices for providing effective and efficient services.

Evaluate and develop improvements in operations, procedures, policies, or methods.

Plan, research, organize, coordinate, and implement a variety of public information, media, and community outreach activities and programs.

Develop community relations and communications programs and strategies.

Prepare and present information in various formats and for diverse audiences.

Plan and conduct special events.

Comprehend complex questions and give information rapidly, accurately, and tactfully.

Prepare clear and concise reports, correspondence, policies, procedures, and other written materials.

Analyze, interpret, summarize, and present technical information and data in an effective manner.

Understand, interpret, and apply all pertinent laws, codes, regulations, policies and procedures, and standards relevant to work performed.

Effectively represent the department and the City in meetings with individuals; governmental agencies; community groups; various business, professional, and regulatory organizations.

Learn and understand the organization and operation of the City and of outside agencies as necessary to assume assigned responsibilities.

Independently organize work, set priorities, meet critical deadlines, and follow-up on assignments.

Effectively use computer systems, software applications, and modern business equipment to perform a variety of work tasks.

Communicate clearly and concisely, both orally and in writing, using appropriate English grammar and syntax.

Use tact, initiative, prudence, and independent judgment within general policy, procedural, and legal guidelines.

Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.

EDUCATION AND EXPERIENCE

Any combination of training and experience that would provide the required knowledge, skills, and abilities is qualifying. A typical way to obtain the required qualifications would be:

Equivalent to a bachelors degree in business, public administration, public relations, journalism, mass communication, or related field and three (3) years of public relations or mass communications experience.

LICENSES AND CERTIFICATIONS

Possession of, or the ability to obtain, a valid Class C California drivers license upon appointment.

May be required to complete National Incident Management System (NIMS) Training.

Additional Information

PHYSICAL DEMANDS

Must possess mobility to work in a standard office setting and use standard office equipment, including a computer, and to operate a motor vehicle to visit various City and meeting sites; vision to read printed materials and a computer screen; and hearing and speech to communicate in person and over the telephone. Standing in and walking between work areas is frequently required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment. Positions in this classification frequently bend, stoop, kneel, and reach to perform assigned duties, as well as push and pull drawers open and closed to retrieve and file information.

ENVIRONMENTAL CONDITIONS

Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Employees may interact with upset staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures.

WORKING CONDITIONS

N/A

DISASTER SERVICE WORKER

All City of Tracy employees are, by State and Federal law, Disaster Service Workers. The roles and responsibilities for Disaster Service Workers are authorized by the California Emergency Services Act and are defined in the California Labor Code. In the event of a declaration of emergency, any employee of the City may be assigned to perform activities which promote the protection of public health and safety or the preservation of lives and property. Such assignments may require service at locations, times, and under conditions that are significantly different than the normal work assignments and may continue into the recovery phase of the emergency. If a Local Emergency is declared during the employees shift, employees will be expected to remain at work to respond to the emergency needs of the community. If a Local Emergency is declared outside of the employees shift, employees must make every effort to contact their direct supervisor or department head to obtain reporting instructions as Disaster Service Workers.