What are the responsibilities and job description for the Marketing Director position at Yibi Group | Strategic Global Partner to Luxury Maisons?
About the Company
Yibi Group is a leading OEM manufacturer and strategic partner for global luxury & fashion brands, certified by LVMH, Kering, and Richemont. We now seek to strengthen our digital marketing team to boost brand influence and business growth in North America.
About the Role
We are looking for a Digital Marketing Manager based in New York to lead digital marketing strategy and execution for North American luxury clients, bridging the China team and New York market to enhance brand visibility and support business development.
Responsibilities
- Develop and execute digital marketing strategies (social media, SEO/SEM, digital advertising, etc.) for North American luxury markets.
- Plan, manage and optimize digital campaigns to drive brand awareness and client engagement.
- Coordinate cross-functional teams (China & New York) and act as the primary client contact for digital marketing matters.
- Monitor campaign performance, provide data-driven insights, and ensure compliance with US regulations and luxury brand guidelines.
Qualifications
- 5 years digital marketing experience in luxury/jewelry/fashion industry (New York/North America market preferred).
- Proficient in digital marketing channels and tools (Google Analytics, Google Ads, etc.).
- Experience collaborating with international teams (China-based teams a plus) and across time zones.
- Fluent in English (written & spoken); Chinese proficiency a plus.
Required Skills
- Excellent client communication, problem-solving and time management skills.
- Strong analytical ability and attention to detail, able to deliver under pressure.
- Ability to collaborate across China/US time zones.
Pay range and compensation package
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Equal Opportunity Statement
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