What are the responsibilities and job description for the Marketing Specialist position at Yibi Group | Strategic Global Partner to Luxury Maisons?
About the Company
Yibi Group is a leading OEM manufacturer and strategic partner to world-renowned luxury brands, with three core divisions: Yibi Jewelry (high-end stainless steel jewelry/accessories), Yibi Luxury (premium stainless steel leather goods/hardware), and Yibi Precision (MIM precision metal components). As the only China-based manufacturer fully certified by LVMH, Kering, and Richemont, we integrate artisanal craftsmanship with advanced automation. We co-create with partners to redefine stainless steel jewelry quality and innovation, and invite you to shape our New York market presence.
About the Role
We seek a results-driven Marketing Specialist with New York fashion/luxury marketing expertise to lead our local market penetration. Combining stainless steel jewelry knowledge with localized strategies, you will boost Yibi Jewelry’s visibility, shape brand perception, and support growth aligned with New York trends.
Responsibilities
- Localized Marketing Strategy & Execution
- Develop and implement New York-specific marketing strategies for stainless steel jewelry, aligned with Yibi’s global brand.
- Plan, execute, and optimize multi-channel campaigns (e.g., Instagram, WWD, New York Fashion Week) for New York.
- Adapt global marketing materials to New York’s culture/language, ensuring brand consistency and local resonance.
- Conduct New York market analysis to identify trends, competitors, and opportunities.
- Brand Building & Visibility
- Enhance Yibi Jewelry’s reputation in New York as a trusted, innovative stainless steel supplier.
- Manage localized messaging aligned with New York luxury expectations (quality, sustainability, craftsmanship).
- Collaborate with New York influencers to drive brand exposure among target audiences.
- Marketing Support & Collaboration
- Support business development with localized materials to attract/retain New York clients.
- Bridge Yibi’s global marketing team (China) and New York stakeholders for alignment.
- Track campaign performance via New York metrics and provide optimization insights.
- Represent Yibi at key New York industry events to boost visibility and build relationships.
Qualifications
- 5 years of marketing experience in New York’s fashion jewelry/luxury sector, with proven localized strategy success.
- Deep understanding of New York’s fashion jewelry market; stainless steel accessory familiarity is a plus.
- Fluent English (mother tongue proficiency); strong grasp of New York’s culture and marketing best practices.
- Proven experience executing measurable multi-channel campaigns for the New York market.
- Ability to adapt global messaging, create localized content, and maintain brand consistency.
- Basic understanding of stainless steel jewelry manufacturing/finishing (e.g., PVD) is preferred.
Required Skills
- Exceptional communication, content creation, and presentation skills for New York audiences.
- Strategic, data-driven mindset to track and optimize campaign performance.
- Cultural fluency in New York fashion trends, consumer expectations, and industry norms.
- Self-motivated, able to work independently (remote/hybrid) and collaborate with global/local teams.
- Proficiency in marketing tools (e.g., Google Analytics, local CRM systems).
Preferred Skills
- Bachelor’s degree in Marketing, Fashion Management, Communications, or related field.
- Experience supporting B2B marketing for fashion/luxury OEM/ODM manufacturers.
- Familiarity with New York trade shows (e.g., New York Fashion Week) and event marketing.
- Knowledge of New York fashion sustainability trends and integration into marketing.
Pay range and compensation package
Performance-based compensation with bonuses tied to marketing KPIs (visibility, lead generation). Flexible remote/hybrid (New York-based) or part-time engagement. Strategic role in a globally certified manufacturer, with opportunity to shape New York market presence. Competitive package with growth potential based on performance.
How to Apply
If you’re a New York-based marketing professional with a passion for jewelry innovation, deep local market knowledge, and a growth track record, apply with your LinkedIn profile/resume and a brief summary of your key New York fashion/luxury localized marketing achievement.
Equal Opportunity Statement
We are an equal opportunity employer committed to diversity and inclusion.