What are the responsibilities and job description for the Sales Enablement Manager position at Workwear Outfitters?
Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee and we employ more than 5,800 people in facilities spanning the globe.
The Workwear Outfitters family includes trusted brands such as Red Kap, Bulwark, Image Authority, Kodiak, Terra, Liberty, Work Authority, Workrite Fire Service, Chef Designs, Horace Small, Criticore, and OOBE. The company is also the exclusive licensee for Dickies apparel in the B2B channel.
Our Purpose:We champion and empower workers who make our world work better.
What You Will Do as a Sales Enablement Manager:
The Sales Enablement Manager is responsible for developing, coordinating, and delivering sales enablement programs that enhance the effectiveness and performance of the sales organization. This role partners closely with Sales Leadership, Marketing, and Product Management to create and facilitate onboarding, product training, sales skills development, sales communications, and ongoing learning initiatives. The Sales Enablement Manager ensures sales team members have the knowledge, skills, resources, and information needed to successfully engage customers and drive business results.
How You Will Make a Difference:
- Facilitate onboarding programs for new sales team members, delivering training that accelerates readiness and effectiveness.
- Design, develop, and deliver instructor-led, virtual, and in-person training programs, as well as e-learning content focused on product knowledge, sales processes, selling skills, and customer engagement.
- Develop and manage sales communications, including business updates, product information, and other key messages that support sales effectiveness and organizational alignment.
- Coordinate and facilitate workshops, training sessions, and learning events for sales professionals across the organization.
- Create, maintain, and continuously improve sales training materials, playbooks, job aids, presentations, and learning resources.
- Partner with Sales Leadership, Business Leadership, Marketing, and Product Management to develop training programs that support new products, initiatives, and strategic priorities.
- Assess training effectiveness through participant feedback, knowledge checks, engagement metrics, and performance indicators, making recommendations for continuous improvement.
- Provide coaching and support to sales team members on sales tools, processes, messaging, and best practices.
- Maintain a library of sales enablement content and learning resources that are current, relevant, and easily accessible.
- Identify skill gaps and learning opportunities within the sales organization and recommend solutions to improve performance, productivity, and readiness.
Skills for Success:
- Bachelor's degree in Business, Marketing, Communications, Training & Development, Education, or a related field preferred.
- 3-5 years of experience in sales enablement, sales training, learning and development, or sales support.
- Experience utilizing sales enablement and learning platforms such as Seismic, Articulate, Synthesia, and conversation intelligence tools.
- Experience facilitating instructor-led training programs, workshops, and group learning sessions.
- Experience developing sales training content, presentations, playbooks, and learning materials.
- Strong verbal and written communication skills with the ability to effectively engage audiences at varying levels of the organization.
- Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
Benefits
We offer a comprehensive benefits package designed to support you both professionally and personally, including:
- Medical, dental, and vision insurance
- Life and disability coverage
- 401(k) retirement savings plan
- Tuition reimbursement
- Employee Assistance Program (EAP)
- Flexible Spending Accounts (FSAs)
- And many additional employee benefits
We are an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. We are committed to providing equal opportunities in employment and treating our associates and applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.