What are the responsibilities and job description for the Senior Marketing Manager position at Wizehire?
A well-established Personal Injury Law Firm in Boynton Beach, FL, is currently seeking a proficient Senior-Level Marketing Manager to join our team.
Responsibilities
Compensation
$65,000 - $110,000 commensurate with experience
Responsibilities
Benefits
Responsibilities
- Create and implement comprehensive marketing strategies, communications, and public relations activities, both internally and externally, while ensuring adherence to Florida Bar Ethics Rules.
- Manage and supervise all aspects of creating and releasing advertising materials and branded content.
- Align the marketing needs of the organization with other departments strategically to maintain compliance with the company's brand standards and marketing objectives.
- Proven ability to work autonomously and effectively manage multiple projects.
- Type Full Time, 40 hours per week, non-exempt
- Working hours Monday to Thursday 830 am to 530 pm, Fridays 830 am to 500 pm
- Competitive salary
- Health insurance
- 401(k) retirement savings plan
- Paid time off (PTO)
- Opportunities for career growth and professional development
Compensation
$65,000 - $110,000 commensurate with experience
Responsibilities
- Developing an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities
- Evaluating and analyzing the performance of campaigns and reporting to the ownership
- Create, maintain, and analyze law firm KPIs and reporting to ownership
- Engaging in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities
- Creating promotional messages and themes to drive business
- Coordinating and integrating marketing strategies across multiple channels, including Digital and traditional media outlets
- Managing third-party vendors and negotiating media buys
- Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events
- Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats
- Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of the client experience
- Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts
- Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects
- An undergraduate degree is required, and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred
- Minimum of 5 years of demonstrated success in a business development/marketing-related field
- Experience in a professional services environment with previous law firm experience preferred
- Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity
- Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online and offline
Benefits
- Health insurance
- Retirement Plan 401(k)
- Paid time off (PTO) - 10 days
- Paid holiday time - 8 and ½ days
- Annual review
- No overtime required
Salary : $65,000 - $110,000