Marketing & Sales Manager

Objective: The Sales & Marketing Manager will directly generate new client leads by building relationships. This role will be accomplished through developing, maintaining, and expanding relationships with professionals in the community who can refer potential clients. This role is responsible for maintaining and developing new and innovative marketing methods following industry best practices.

Reports to: Owner

Primary Responsibilities (including, but not limited to):

• Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
• Identify all local influence centers (hospitals, senior living communities including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, and other related healthcare providers) to determine referral sources and build lasting and meaningful relationships.
• Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
• Personally visit and arrange meetings with people responsible for or in a position to refer clients.
• Contact and engage with at least 8 to 10 referral sources daily to develop relationships and gain referrals.
• Utilize monthly marketing calendar and plan to coordinate activities.
• Organize daily network and relationship-building tasks.
• Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations.
• Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.
• Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchiser's Marketing team.
• Maintain and manage a (CRM) Customer Relationship Management system.
• Develop and maintain weekly activity reports and track KPI's and marketing data.
• Meet or exceed sales objectives.
• Always represent the company with professionalism.
  
  
  

Qualifications:

• Bachelor's Degree preferred (or equivalent combination of 3 years of relevant work experience)
• Min. 3 years of operations and employee management experience required
• Demonstrable sales, sales development, and sales management experience
• Possess a strong business acumen
• Must have excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment.
• Proactive with foreseeing potential issues and providing multiple resolutions
• Strong collaboration skills with both subordinate team and corporate partners
• Proficiency in Microsoft Word, Excel, Internet, and Outlook required.
• Ability to learn software programs quickly.
  
  
  

Benefits:

• 401(k) matching
• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Time Off
• Pay On Demand
• Bonus structure
• Varies Discount Programs
  
  
  

We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.