What are the responsibilities and job description for the Digital Marketing Specialist position at Winaxis?
Job Summary
We are looking for a motivated and creative Digital Marketing Specialist to join our marketing team. This is an excellent opportunity for fresh graduates who are interested in digital marketing, social media, content creation, SEO, and online advertising.
The ideal candidate should have a strong willingness to learn, good communication skills, and an interest in developing and executing digital marketing strategies.
Key Responsibilities- Assist in planning and executing digital marketing campaigns across multiple channels.
- Manage and create content for social media platforms such as LinkedIn, Instagram, Facebook, and X.
- Assist with SEO activities, including keyword research, on-page optimization, and content optimization.
- Support Google Ads, social media advertising, and other paid marketing campaigns.
- Conduct market and competitor research to identify new marketing opportunities.
- Create engaging marketing content, including posts, blogs, email campaigns, and promotional materials.
- Monitor website and social media performance using tools such as Google Analytics and Search Console.
- Track campaign performance and prepare basic marketing reports.
- Assist in email marketing and lead-generation activities.
- Coordinate with the sales and content teams to support lead-generation initiatives.
- Stay updated on the latest digital marketing trends, tools, algorithms, and best practices.
- Perform other marketing-related activities as assigned by the manager.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Freshers with relevant internships or certifications are encouraged to apply.
- Basic understanding of SEO, SEM, Social Media Marketing, and Content Marketing.
- Good written and verbal communication skills.
- Strong knowledge of MS Office / Google Workspace.
- Basic understanding of Google Analytics, Google Ads, Canva, or similar tools is a plus.
- Creative mindset with an ability to develop engaging content.
- Strong analytical and problem-solving skills.
- Ability to work independently as well as within a team.
- Strong willingness to learn and adapt to new digital marketing tools and technologies.
- Google Ads, Google Analytics, HubSpot, Meta, or other digital marketing certifications.
- Internship or academic project experience in digital marketing.
- Basic knowledge of Canva, WordPress, or other content-management tools.
- Understanding of LinkedIn marketing and B2B lead generation is an advantage.
- Opportunity to build a career in digital marketing.
- Hands-on experience with real-world marketing campaigns.
- Training and mentorship from experienced marketing professionals.
- Exposure to SEO, social media, paid advertising, content marketing, and lead generation.
- Growth opportunities based on performance.
- Collaborative and professional work environment.
We are looking for someone who is creative, proactive, curious, and eager to learn. If you are a fresher looking to start your career in digital marketing and want practical exposure to multiple areas of digital marketing, this role is a great opportunity to grow.