What are the responsibilities and job description for the Digital Marketing Specialist position at Chick's Saddlery?
About us
Chick's Saddlery is one of America's oldest and largest companies in the equine industry with a proven history of providing quality products at the best prices to millions of customers and their horses. We have been a family-owned and operated company since 1975, and we are dedicated to serving our customers.
We are seeking a skilled and motivated Digital Marketer to join our e-commerce team at our headquarters in Harrington, Delaware. You will be responsible for implementing and managing various marketing strategies to increase sales, promote our brand, and drive online engagement. Horse experience is a plus, but not required.
If you are passionate about digital marketing, have a creative mindset and a strong work ethic, we would love to hear from you.
This is an on-site position in Harrington, Delaware. Remote work will not be considered. Relocation assistance is available.
Overview
The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns across paid and organic channels to increase brand awareness, website traffic, customer acquisition, and revenue. This role combines digital advertising, social media management, content creation, SEO, email marketing, analytics, and e-commerce marketing to ensure a consistent and effective online presence.
The ideal candidate is analytical, creative, detail-oriented, and passionate about using data to improve marketing performance.
Key Responsibilities
Paid Digital Advertising
- Create, manage, and optimize campaigns across:
- Google Ads (Search, Shopping, Performance Max, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- Microsoft Advertising
- Programmatic Software
- TikTok
- Monitor budgets, TACoS, ROAS, CPA, and overall campaign performance.
- Conduct keyword research and audience targeting.
- Perform A/B testing on ad copy, creative, and landing pages.
Social Media Marketing
- Develop and schedule engaging content across social platforms.
- Create graphics, short-form videos, and promotional content.
- Respond to customer comments and messages when appropriate.
- Track engagement, follower growth, and campaign performance.
Content & SEO
- Write optimized product descriptions, blog posts, and website content.
- Improve search engine rankings through SEO best practices.
- Research keywords and optimize metadata.
Website & E-Commerce
- Assist with website merchandising and promotional updates.
- Ensure products are properly categorized and optimized.
- Monitor product feeds for Google Merchant Center and Meta Commerce Manager.
- Coordinate with merchandising and IT teams to resolve issues affecting online sales.
Analytics & Reporting
- Track KPIs using Google Analytics 4, Looker Studio, Meta Business Suite, and advertising platforms.
- Prepare weekly and monthly performance reports.
- Identify trends and recommend strategies to improve ROI.
- Monitor customer acquisition costs, conversion rates, and revenue performance.
Creative Development
- Assist with photography, video production, and graphic design.
- Coordinate creative assets for advertising campaigns.
- Maintain brand consistency across all digital channels.
Qualifications
Experience
- 2–5 years of experience in digital marketing or e-commerce marketing.
- Experience managing paid advertising campaigns.
- Experience with social media content creation.
- Familiarity with SEO and email marketing.
Required Skills
- Google Ads
- Google Analytics 4
- Meta Ads Manager
- Google Merchant Center
- Microsoft Advertising
- SEO best practices
- Microsoft Excel and Google Sheets
- Adobe Creative Suite or Canva
- Strong copywriting and communication skills
- Excellent organizational and time management skills
- Analytical mindset with attention to detail
Preferred Qualifications
- Google Ads Certification
- Google Analytics Certification
- Experience with Shopify, BigCommerce, Magento, Miva, or other e-commerce platforms
- Experience with product feed management
- Knowledge of AI tools such as ChatGPT, Gemini, or Copilot for marketing productivity
- Experience with Looker Studio, SEMrush, or similar reporting tools
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- Conversion Rate
- Website Traffic Growth
- Organic Search Rankings
- Email Revenue & Engagement
- Social Media Growth & Engagement
- Customer Acquisition
- Revenue Generated from Digital Channels
Physical Requirements
- Ability to sit and work at a computer for extended periods.
- Occasionally assist with product photography, events, or marketing promotions.
- Ability to lift up to 25 pounds when assisting with marketing displays or merchandise.
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Relocation assistance
- Vision insurance
Application Question(s):
- What is your experience with Google Ads, Meta Ads, and other online advertising platforms? What is the average monthly ad spend you have managed on each of these platforms?
- What is your experience with social media management?
- Do you have any significant horseback riding experience? If so, please describe. (Horse experience not required, but is a plus)
Work Location: In person
Salary : $60,000 - $75,000