Foundation and Marketing Director

Position Summary:

The Foundation and Marketing Director plans, implements and monitors a broad range of strategic initiatives including marketing, communications, fundraising, donor solicitation, media and public relations. This person leads initiatives for marketing and communication best practices to produce organizational growth and maintain a positive public image for WHMS and its Foundation.

Education:

• Bachelor’s degree in business, communications, non-profit management, journalism, or public relations may be helpful or related experience.

Primary Duties:

• Keeps abreast of competitive environment and recommends strategies to maintain competitive market position
• Develops and maintains all digital communications elements, including web site and social media platforms, outsourcing where appropriate
• Assist internal partners with first-class marketing support
• Designing or outsourcing the development of ads, for the paper, radio, TV, and banners
• Conducts tours of the facility, as needed
• Develop, plan and implement new services and programs that build consumer preference, market share and foster positive community involvement
• Organize and implement special events and community projects
• Represent the entire campus at community events, parades, and other public relations opportunities
• Develops press releases, feature stories and fosters positive relationships with members of the media
• Serves as the Public Information Officer (PIO) on the Emergency Preparedness Committee
• Maintain relationships with business and medical communities, and the community at large
• Identify, cultivate and sustain strong relationships with a diversity of individual and corporate donors, foundations, and other sponsors; establish excellent research systems and prospect development including well-documented, confidential and accurate donor databases, ensuring that this critical information is available and communicated to appropriate individuals
• Accountable for keeping the Foundation Board informed of all critical issues and progress made in process improvement activities
• Research, write and track grants
• Manage bookkeeping and financial records for Foundation
• Manage the Foundation's donor management software including entering donations, sending gift receipts and sending pledge reminders
• Take lead in event planning for both Foundation and Facility
• Other duties as assigned

This institution is an equal opportunity provider and employer.

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