What are the responsibilities and job description for the Marketing Director position at YMCA of the USA?
If you're driven to strengthen communities, inspire connection, and lead meaningful change - this is your moment.
Job Description
As the Marketing Director, you will serve as the strategic architect of how the YMCA engages communities across the region. This role goes beyond marketing - it's about advancing the mission impact through unified, data-informed strategy that fuels growth, deepens relationships, and elevates the YMCA's voice. You will balance big-picture strategy with hands-on execution, ensuring every campaign and touchpoint reflects our core values of caring, honesty, respect, and responsibility.
Qualifications
Job Description
As the Marketing Director, you will serve as the strategic architect of how the YMCA engages communities across the region. This role goes beyond marketing - it's about advancing the mission impact through unified, data-informed strategy that fuels growth, deepens relationships, and elevates the YMCA's voice. You will balance big-picture strategy with hands-on execution, ensuring every campaign and touchpoint reflects our core values of caring, honesty, respect, and responsibility.
Qualifications
- Proficiency in Canva, Adobe Creative Suite, Microsoft Office 365 & Teams, Google Workspace & Analytics; with working knowledge of content management and scheduling tools.
- Familiarity with key social media platforms and tools, including Meta Business Suite, LinkedIn, Youtube, Twitter, & Instagram.
- Understanding of videography and video editing best practices.
- Previous experience in marketing, communications, or a related field.
- Strong verbal and written communicaiton skills, with the ability to collaborate and communicate effectively across teams and platforms.
- Leading with Strategic Vision
- Develop and execute an integrated marketing strategy
- Translate priorities into measurable results
- Elevate the Brand
- Champion a consistent, compelling voice across all channels
- Lead storytelling that highlights community impact and builds trust
- Drive Community Engagement
- Design campaigns to increase membership and program participation
- Partner across teams to support fundraising and community outreach
- Own the Digital Experience
- Oversee website, email, social media, paid media, and member app
- Support daily management and content production
- Leadership: Inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives recognition as appropriate.
- Analytical skills: Synthesize complex or diverse information.
- Problem Solving: Identify and resolve problems in a timely manner as well as skillfully gather and analyze information.
- Communication: Speaks clearly and persuasively; listens and gets clarification when necessary; responds informatively to questions.
- Quality Management: Explore ways to improve and promote quality; demonstrate accuracy and thoroughness; and maintain compliance with legal and regulatory aspects.
- Judgement: Display willingness to make decisions; exhibit sound and accurate judgment; and make timely decisions.
- Planning and Organization: Prioritize and plan work activities; use time efficiently; and develop realistic action plans.
- Professionalism: Approaches others in a polite and tactful manner; maintains compusre and reacts well under pressure; treats others with respect and consideration; accepts responsibility for own action; follows through on commitments.
- Adaptability: Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the solution; able to deal with occasional change, delays, or unexpected events.
- Commitment to the YMCA mission, vision and values.
- Must attend New Employee Orientation within 30 days of hire.
- Complete CPR/AED and online trainings.
- Learn all emergency procedures and action plans for the facility.