What are the responsibilities and job description for the Director of Growth Marketing DTC position at Warmies?
Warmies is hiring a Director of Growth Marketing to lead blended growth across paid and non-paid channels, with a focus on scaling the business while improving efficiency, LTV, and overall customer economics. Must reside in California or Illinois.
This role is designed for a data-driven growth leader who understands how channels work together, values experimentation, and can prioritize initiatives that drive meaningful, incremental impact. You’ll help build a durable growth engine by balancing speed, testing, and disciplined spend allocation in a business with strong seasonality and gifting dynamics.
What you will own:
- Blended growth strategy across paid media (Meta, TikTok, Paid Search) and non-paid channels (organic social, influencer seeding, affiliate) — accountable for blended CAC, MER, new customer revenue, and contribution to LTV.
- Budget allocation and scaling decisions informed by marginal efficiency, incrementality, and performance signals.
- Paid media & creative performance — paid social strategy, creative testing frameworks, and close partnership with Creative on testing velocity and learnings.
- Experimentation — define the roadmap across paid media, offers, and paid landing pages; partner with E-commerce on landing-page conversion; prioritize with a clear impact/confidence/effort rubric.
- Performance reporting — translate data into executive-ready insight and confident spend decisions, operating effectively when data is directional rather than perfect.
- Cross-functional leadership — align growth with inventory, messaging, and CX across E-commerce, Creative, Ops, and Leadership; plan around seasonality and gifting peaks.
- Team leadership — lead and develop the in-house growth team and agency partners; set priorities and operating rhythms; build a culture of ownership and accountability.
What We’re Looking For
- 5 years of experience driving blended growth for a DTC or consumer brand at or beyond $50M in revenue
- Strong paid social background paired with a testing and experimentation mindset
- Understanding of incrementality and blended performance measurement
- Experience partnering with E-commerce and Creative on landing-page and on-site optimization
- Exposure to or ownership of organic social, influencer, and affiliate programs
- Comfort navigating ambiguity and prioritizing for impact
- A clear communicator who connects performance data to business decisions
Why This Role Matters
Growth decisions at Warmies influence revenue, efficiency, creative direction, and inventory planning. This role plays a central part in helping the business scale thoughtfully through strong collaboration and disciplined execution.
Comp and Benefits:
The base salary range for this role is $165,000 - $185,000 per year, plus performance bonus. Final compensation will be determined by the candidate’s experience, skill set, and location (California vs. Illinois).
Warmies is an Equal Opportunity Employer.
Salary : $165,000 - $185,000