Manager, Creator Community & Events

Warmies is a fast-growing consumer brand at the intersection of toys/collectibles and health/wellness. We've seen that creator partnerships, community, and brand activations are among Warmies’ highest-leverage growth drivers. We're looking for a Creator Community & Event Manager who is strategic but also hands-on, execution-focused, and has real reps running TikTok Shop affiliate programs, managing creator relationships, and turning brand moments into tens of millions of impressions. You know the mechanics cold, you can move fast without a lot of direction, and you understand that a great creator program isn't a list of names , it's a flywheel with a community that genuinely connects with the brand. Events are a meaningful part of this role, primarily Q1 and Q4, but you approach them as content and community moments first.

Must reside in California.

WHAT YOU'LL OWN

TikTok Shop & affiliate program

–    Execute and help scale our TikTok Shop affiliate program — creator sourcing, onboarding, creative strategy, commission tracking, and amplifying what's working

–    Manage day-to-day relationship with our TikTok Shop agency — track performance, hold them accountable, flag issues, and coordinate on creator strategy

–    Know TikTok Shop mechanics hands-on: affiliate setup, sample requests, showcase vs. live, performance incentives

–    Run creator seeding campaigns and support roster growth — building toward a program that scales to hundreds of active affiliates

–    Identify top organic performers and flag them for Spark Ads amplification in coordination with paid media

Creator community & influencer program

–    Build and manage a tiered creator roster across TikTok and Instagram — mid-tier lifestyle, wellness, mom, and gift guide creators (100k–1M)

–    Own gifting and seeding execution at scale — with a real tracking system behind it, not ad hoc sends

–    Execute Meta whitelisting: source creator content, coordinate licensing, and hand off to paid media for dark post amplification

–    Execute Spark Ads on TikTok — knows when to spark vs. whitelist and coordinates with paid media accordingly

–    Write creator briefs that get great content — hooks, formats, messaging, and clear direction without being prescriptive

–    Build genuine relationships with creators — this is a community, not a vendor list

–    Help launch, manage and scale our discord channel (weekly/bi-weekly creator meetings, contests, creative insights, etc.)

Brand events (Q1 & Q4 primary cadence)

–    Support planning and execute seasonal brand activations where creators are the primary audience and content is the primary output

–    Approach events as community moments — pre-brief creators, coordinate on-site, and follow through on post-event content delivery

–    Coordinate with PR team or agency to support earned media coverage from activations

–    Assist with retail co-marketing moments when relevant to seasonal push

MUST HAVE

–    3–5 years of creator or influencer marketing experience at a fast-scaling DTC product brand or Tiktok agency.

–    Hands-on TikTok Shop experience with real GMV growth to show for it — you've scaled a creator/affiliate program, not managed or assisted with one.

–    Experience developing creator contest strategy/calendars to drive creator engagement and retention

–    Experience managing an external creator agency or partner and holding them accountable to performance

–    Gifting and seeding execution at scale (creators brand partnerships) with a tracking system behind it

–    Strong creator brief writing and understanding of creative strategy— you can show examples and explain what made them work

–    Executed Meta whitelisting and TikTok Spark Ads — you know the mechanics and have done the work

–    Solid measurement instincts and understanding of growth marketing — you track what you manage and can connect creator activity to business outcomes

–    Strong executor who can move fast and manage up efficiently without needing constant direction

–    Expert level knowledge of: Tiktok shop/seller central, creator briefing/creative strategy, creator economics (GMV, EMV, CPM, commission structures, performance incentives, etc)

–    Expert knowledge of: Grin, Aspire, Superfiliate (or similar), Cruva, Euka and Kalo data

–     Proficient/Working knowledge of Ad platforms, Meta Ads Manager/whitelisting, TikTok Ads Manager/ Spark ads

GREAT TO HAVE

–    Existing creator relationships in lifestyle, wellness, self-care, mom, or gift guide niches (100k–1M) — a warm roster you can activate quickly

–    Active TikTok Shop affiliates already converting in home, gifting, or comfort product categories

–    Retail and/or Amazon halo effect awareness — understands how influencer content affects BSR, search ranking, and listing performance

–    Paid/growth literacy- understanding paid social mechanisms well enough to brief creators, understands how creator content/creative relates to paid and can have real conversations with the paid team

–    Some brand event execution experience, especially at a seasonal DTC brandwh

–    Existing PR or earned media relationships

WHY THIS ROLE

This is a real ownership role at a brand with strong product-market fit, a loyal customer base, and serious growth momentum. You'll execute and help build a creator community that touches every part of the funnel — TikTok Shop GMV, organic content, paid amplification, Amazon halo, and brand events. You'll work closely with paid media and organic social, have a real budget to execute, and grow alongside a brand that's scaling fast.

Salary and Benefits: Starting salary of $75,000 -$90,000 per year commensurate with your relevant industry experience. Warmies offers health, dental and vision insurance.