Vice President of Growth

About The Job

This is a hybrid position requiring regular in-office presence in Los Angeles, CA. Candidates must reside in or near the Los Angeles area.

Overview

Our Client is looking for a hands-on Vice President of Growth to lead our e-commerce execution engine. This is a builder role for someone who thrives on velocity - shipping emails, landing pages, and conversion experiments daily, not weekly. You will own the full production cycle for growth assets and be responsible for taking our release cadence from once a week to once a day.

The ideal candidate has deep ecommerce and direct-response experience, a rigorous testing mindset, and the process discipline to help a team move faster without sacrificing quality. You are equally comfortable writing a creative brief, reviewing A/B test results, and unblocking a developer on a checkout flow.

What You'll Own

Growth Asset Production

• Own end-to-end production of all growth assets - emails, landing pages, checkout flows, upsell pages, and onboarding sequences.
• Lead a team from a 1x/week release cadence to daily shipping through better process, tooling, and prioritization.
• Build and maintain an asset pipeline with clear ownership, templates, and QA standards that enable speed without rework.
• Partner closely with design, copy, and engineering to remove bottlenecks and keep production moving.
  
  

E-commerce & Conversion Optimization

• Own conversion rate optimization (CRO) across the full funnel - acquisition, checkout, post-purchase, and renewal.
• Manage and continuously improve the e-commerce experience, including pricing pages, cart flows, payment UX, and on-site toasters and notification overlays that drive conversion and upsell.
• Partner with the billing and payments team to reduce friction and improve authorization and recovery rates.
• Identify and prioritize high-impact conversion opportunities using data, session recordings, and customer feedback.
  
  

Testing & Experimentation

• Build and run a rigorous A/B and multivariate testing program across email, landing pages, and checkout experiences.
• Establish a testing calendar with clear hypotheses, measurement plans, and fast iteration cycles.
• Create a culture where every campaign and asset is an opportunity to learn and improve.
• Own reporting on test results and communicate findings clearly to leadership and cross-functional partners.
  
  

Email Marketing & Lifecycle

• Own the email channel end-to-end - strategy, production, segmentation, deployment, and performance.
• Drive retention and LTV through triggered, behavioral, and promotional email programs.
• Continuously improve open rates, click rates, and revenue per send through testing and segmentation.
• Ensure deliverability, compliance, and list health are maintained at scale.
  
  

Team & Process Leadership

• Manage and grow a cross-functional growth team including email, web, and CRO specialists.
• Implement production workflows, sprint cadences, and tools that enable daily shipping at high quality.
• Set clear KPIs for the team and create accountability structures that drive consistent output.
• Be a strong collaborator with Product, Engineering, Finance, and Customer Success.
  
  

Qualifications

Required

• 8 years of experience in growth, ecommerce, or digital marketing - with at least 3 years in a leadership role.
• Proven track record of increasing release or experiment velocity within a team.
• Hands-on experience producing and optimizing emails, landing pages, and ecommerce flows at scale.
• Strong A/B and multivariate testing background with a data-driven approach to decision-making.
• Deep understanding of e-commerce conversion funnels, checkout optimization, and subscription business models.
• Experience with email marketing platforms, CMS tools, and A/B testing platforms; Braze experience a strong plus.
• Strong project management skills - you know how to run a production pipeline, not just set a strategy.
  
  

Preferred

• Experience in cybersecurity, SaaS, or subscription software.
• Familiarity with billing platforms, payment flows, and subscription lifecycle management.
• Experience using AI tools to accelerate content production, personalization, or testing.
• Background in direct response marketing or performance-driven creative.
  
  

About Our Clientt

Headquartered in Los Angeles, CA, Our Client is an award-winning software development company known for its flagship product brands, including iolo System Mechanic® and SUPERAntiSpyware®. With a commitment to innovation, Our Client has consistently earned top ratings from PC Magazine' and protects over 3 million customers. The Our Client portfolio also features renowned privacy and security software brands, including MyCleanID, MyCleanPC, USTechSupport, ioloVPN, GetMyDrivers, WarrantyStar, and Support.com.