What are the responsibilities and job description for the Marketing Account Manager position at W3Global?
The Marketing Account Manager owns the growth outcomes of a portfolio of healthcare system and medical group customers. You are the person who makes sure each account's marketing programs are live, performing, and tied to real patient volume, and you are the connective tissue between the customer and our internal teams.
This is not a coordinator role. You will own goals, run programs, read the data, and drive the internal work needed to hit the number.
What You'll Do
Own customer growth goals
What You'll Bring
This is not a coordinator role. You will own goals, run programs, read the data, and drive the internal work needed to hit the number.
What You'll Do
Own customer growth goals
- Translate each customer's growth objectives (service line volume, new patient acquisition, market share in target geographies) into a marketing plan with clear targets and timelines.
- Track patient capture performance against plan: lead volume, conversion to booked appointment, show rate, cost per acquired patient, and service line mix.
- Spot underperformance early, diagnose it, and put a corrective plan in motion before the customer has to ask.
- Coordinate execution across paid media, SEO and local listings, reputation, campaigns, and automated patient outreach.
- Build and maintain campaign calendars, launch checklists, and reporting cadences for every account in your book.
- Prepare and lead monthly and quarterly business reviews with customer marketing and operations leaders, telling a clear story about what worked, what didn't, and what happens next.
- Partner with Customer Success, Implementation, Product, and Engineering to get integrations, workflows, and campaign requirements delivered on time.
- Work with our paid media and content specialists to brief work, review output, and hold quality standards.
- Feed customer insight back into Product so the platform gets better for the next hundred accounts.
- Maintain a single source of truth for each account: scope, milestones, owners, dependencies, risks, and status.
- Run structured status updates internally and externally. Nothing slips silently.
- Close the loop on every commitment made to a customer.
What You'll Bring
- 3 years in account management, digital marketing, growth marketing, or agency-side client services. Healthcare experience is a strong plus.
- A track record of owning performance numbers, not just deliverables.
- Strong project management discipline and comfort running multiple accounts and timelines at once.
- Fluency with the modern marketing stack: analytics and attribution dashboards, CRM, marketing automation, paid media platforms, SEO and local listings tools.
- Tech-forward instincts. You use AI tools daily to move faster, you can learn a new platform without hand-holding, and you are comfortable digging into data and workflow logic rather than waiting for someone to hand you a report.
- Excellent written and verbal communication. You can hold a room with a hospital marketing director or a practice administrator.
- Ability to work onsite in the Dallas / Irving area.
- Experience marketing for hospitals, healthcare systems, or multi-location specialty groups.
- Familiarity with EHR and practice management workflows, patient scheduling, or revenue cycle basics.
- Experience with SQL, BI tools, or building your own reporting views.
Salary : $85,000 - $95,000