Digital Content Specialist

Ignite your mission and purpose by joining a passionate, forward-thinking, and multidisciplinary team that’s transforming lives every day. At The Raleigh House, we’ve proudly served the Denver Metro area for over 16 years, offering comprehensive, integrative care for individuals facing mental health challenges,

trauma, and substance use disorders.

Our approach blends traditional, holistic, and experiential therapies in a personalized environment grounded in clinical excellence. We are committed to treating the whole person—mind, body, and spirit.

As a Digital Content Specialist at The Raleigh House, you’ll play a key role in shaping our digital presence and driving meaningful engagement. This position blends creativity with analytical thinking—ideal for a storyteller who is just as comfortable analyzing SEO performance as they are writing compelling copy.

Objectives of this role:

• Developing and executing comprehensive content strategies to achieve business objectives.
• Monitoring and analyzing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimization.
• Create content and collaborate with the digital marketing team to develop and optimize high-quality, keyword-rich content for improved organic visibility.
• Push all published web content through to social channels and manage social channels
• Executing link-building activities to ensure quality links from reputable sources.
• Connect content, strategy and product across all platforms ie: paid, social, and web to ensure optimal performance.
• Collaborating with the marketing team to integrate SEO with other digital marketing initiatives for cohesive campaigns.

Essential Responsibilities

• Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
• Develop and execute effective on-page and off-page SEO and content strategies to improve website visibility and SERP rankings.
• Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
• Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
• Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
• Manage all social channels including LinkedIn, Facebook, and Instagram content - Publishing and managing a monthly content calendar
• Track and analyze website traffic, user behavior and conversion rates to assess the effectiveness of SEO and content strategies and make data-driven recommendations.
• Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.

Education & Experience Requirements

• Bachelor’s degree in marketing, communications, or a related field (preferred).
• Relevant SEO certifications preferred (such from Google, HubSpot and/or SEMrush).
• 2 years of experience as an SEO manager or a similar SEO-focused role.
• In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.
• Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies.
• Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
• Knowledge of A/B testing, local SEO and SEO reporting tools.
• Experience with content management systems (CMS) and website optimization platforms, like WordPress.
• Experience with SEO for local businesses and Google My Business optimization.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

Benefits:

• Health Insurance benefits including HSA options.
• Employer Paid Life/AD&D.
• Dental, Vision, and Voluntary Life/AD&D plans offered.
• Paid Vacation - 60 hours a year!
• Paid Sick Leave - up to 48 hours a year!
• 401k Plans Offered with up to 4% match.

Pay Range: $60,000 - $72,000