What are the responsibilities and job description for the Marketing and Communication Specialist position at University of North Carolina Wilmington?
Please see Special Instructions for more details.
PLEASE NOTE: This posting will close at 11:59PM (Eastern time) on the posted closing date. To receive full consideration, please be sure you have fully completed the entire application, including the ‘Work History’ section before you apply for this position. Applications must be submitted through the online application system to be considered.
This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Public Communication Spec
Working Title
Marketing and Communication Specialist
Competency Level
Journey
Home Department
Campus Recreation - 40120
Primary Purpose of Organizational Unit
The Department of Campus Recreation organizes and administers a variety of structured and self-directed recreational services that enhance the overall wellness of the University community. Our primary goal is to provide for quality recreational experiences directed toward positive change in the physical, cognitive and social domains of the university community thus enhancing the overall educational experience. This goal is accomplished by offering a wide variety of recreational activities, conducting educational workshops and providing professional training. The Department of Campus Recreation provides a multi-faceted program which includes: Group Exercise/Fitness Programs, Intramural Activities, Adventure Recreation, Sport Clubs and Special Events. Campus Recreation at UNCW takes a “something for everyone” approach.
College
Dean of Students - 40100 College
College/School Information
University Information
The University of North Carolina Wilmington, the state’s coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking and a community rich in diversity, inclusion and global perspectives.
A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to-BSN program, an Executive M.B.A. program structured for working professionals, and the nation’s only bachelor’s degree program focused on coastal engineering.
The university’s efforts to advance research and scholarly activities have earned UNCW the elevated designation of “Doctoral Universities: High Research Activity” institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.
UNCW has been part of the University of North Carolina System since 1969.
A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to-BSN program, an Executive M.B.A. program structured for working professionals, and the nation’s only bachelor’s degree program focused on coastal engineering.
The university’s efforts to advance research and scholarly activities have earned UNCW the elevated designation of “Doctoral Universities: High Research Activity” institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.
UNCW has been part of the University of North Carolina System since 1969.
Location of Workplace
Main UNCW Campus
Brief Summary of Work for this Position
The Marketing and Communication Specialist reports to the Associate Director of Business and Facility Operations for the Department of Campus Recreation. The Marketing and Communication Specialist is responsible for overall planning, development, implementation, assessment and coordination of all marketing/promotional materials for the department. This position is responsible for planning, designing, and supervising the department’s website and all web-based projects including social media engagement to maximize effectiveness and desired outcomes.
Knowledge/Technical
Knowledge/Technical
- Develops, plans, designs, and updates the department’s website.
- Oversees, grows, and improves presence and maximizes effectiveness of social media platforms, including tracking engagement. Monitors and responds to social media posts, as needed.
Consulting/Advising/Supervision
- Supervision responsibilities include recruiting, hiring, training, scheduling, and evaluating student marketing assistants, photographers, videographers, content creators, marketing interns, and/or practicum students and a Graduate Assistant, if applicable.
- Coordinates with key stakeholders for the development of the department’s internal and external publications and promotional materials.
- Collaborates with other departments on programs and initiatives such as Healthy Hawks and Homecoming to provide marketing/promotion/design support and leadership as needed.
- Serves on department committees for special events and campaigns such as Rock the Rec, Dive-In Movie, Seahawk Plunge, and other departmental events.
- Serves as the communications liaison for the department.
- Performs other duties as assigned related to the organization’s vision, mission, and values.
Project Management
- Evaluates, assesses, reviews, and manages all activities related to the production of marketing materials and promotional materials.
- Responsible for the technology needs and equipment orders for Marketing’s photographers, videographers, and content creators.
- Oversight, management, and point of contact for various Marketing software used by the department.
- Coordinates submission of marketing materials to various media outlets across campus, including but not limited to newsletters, digital signage, and partnering offices and departments (Examples: Hawk E-News, Swoop, Student Affairs Newsletter, Transfer Newsletter, Housing & Residential Life, Campus Life, and CHHS)
- Responsible for managing the Marketing and Communications Budget
Organization
- Develops a comprehensive and integrated marketing plan for the entire Campus Recreation department which aligns with divisional and departmental goals.
- Manages Campus Recreation’s participation in fairs, visitation days, orientations, and other requested events.
- Develops departmental brands and images, ensuring that a unified departmental identity is conveyed and consistent messaging across all marketing mediums. Ensures all communication adheres to the University brand identity and trademark standards.
- Attends and actively participates in staff meetings, in-service education sessions and other divisional or departmental meetings, and serves on university committees and boards as needed.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to position or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Preferred education, professional skills and experience
- Master’s degree in a discipline related to position description.
- Two plus years of experience marketing and promoting collegiate recreational sports programming and services
- Experience in website management and digital marketing creation (web, e-mail, social, mobile, content marketing).
- Experience with project planning, time management, and resource allocation to meet the complex marketing needs of an organization.
- Graphic design and publication skill set, with experience in design software like: Adobe Creative Suite, primarily Photoshop, Illustrator, InDesign, and Premier Pro.
- One to two years of experience marketing and promoting for a business or organization.
Experience supervising staff (student, part-time, or full-time). - Ability to showcase a portfolio of your creative designs that illustrates visual and design skills and experience (will be a component of the interview process).
Required Certifications or licensure
N/A
FTE
1.0 (40 hours per week)
Months Per Year
12 Months
Work Days
Monday - Friday
Work Hours
8:00 AM - 5:00 PM
Type of Position
Permanent
Anticipated Ending Date if Time-Limited
Position Number
7779
Job Posting Date
04/29/2025
Posting Close Date
05/23/2025
Number of Openings
Single Incumbent
Special Notes to Applicants
PLEASE NOTE: This posting will close at 11:59PM (Eastern time) on the posted closing date. To receive full consideration, please be sure you have fully completed the entire application, including the ‘Work History’ section before you apply for this position. Applications must be submitted through the online application system to be considered.
This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
EEO Statement
UNCW does not discriminate against any employee or applicant for employment because of his or her race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents – except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs.
Eligibility for Employment
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. UNC Wilmington participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
External Link to Posting
https://jobs.uncw.edu/postings/36065
Applicant Documents
Required Documents
Optional Documents
- Resume
- Cover Letter
