What are the responsibilities and job description for the Digital Marketing Specialist – Tucson Project position at Twine?
This role is focused on driving significant growth in website traffic for an established informational platform dedicated to Grand Canyon meetups. The project centers on developing and executing advanced digital marketing and SEO strategies to increase visitation to both the original and newly launched versions of the site. The ideal candidate will bring expertise in website optimization, content promotion, and analytics, and will collaborate closely onsite in Tucson, Arizona, for up to one week. The site features multilingual content and has a foundation of basic SEO and promotional activities, but requires a professional approach to achieve measurable results and lay the groundwork for future growth.
Deliverables
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Deliverables
- Conduct a comprehensive audit of current SEO and digital marketing efforts across both website versions.
- Develop and implement a tailored strategy to increase organic and referral traffic.
- Optimize WordPress site structure, metadata, and content for improved search engine visibility.
- Identify and target high-value keywords in English, Spanish, and Mandarin.
- Enhance content promotion through social media, email campaigns, and relevant online communities.
- Provide actionable recommendations for ongoing growth and user engagement.
- Present a clear plan outlining expected outcomes and metrics for success.
- Proven experience in digital marketing, SEO, and website traffic growth, preferably for informational or community-focused platforms.
- Strong knowledge of WordPress, website analytics tools (e.g., Google Analytics), and SEO best practices.
- Ability to develop and execute multi-channel marketing strategies.
- Familiarity with multilingual content optimization.
- Excellent communication and presentation skills.
- Availability for onsite collaboration in Tucson, Arizona, for up to one week.
- Strong organizational skills and a results-driven mindset.
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
