What are the responsibilities and job description for the Digital + Marketing Manager position at Tucson Lifestyle?
Tucson Lifestyle is seeking a creative, organized Digital Marketing Manager to support our digital strategies, marketing initiatives, and events. This role focuses on growing audience engagement, supporting circulation efforts, managing our social media presence, and assisting with community events.
If you thrive in a fast-paced media environment and have a passion for storytelling, digital engagement, and building local connections, we want to hear from you.
Key Responsibilities
Digital Content & Social Media
- Create, schedule, and manage engaging content for our website and social media (Instagram, Facebook, etc.).
- Implement and optimize monthly social media strategies to increase engagement and followers.
- Adapt print content for digital platforms and promote timely, relevant local happenings.
- Monitor analytics to inform growth strategies.
Email Marketing & Circulation
- Assist in executing newsletters, advertiser e-blasts, and subscriber campaigns.
- Support growth of subscriber databases and track performance.
- Coordinate with circulation to maintain accurate subscriber records.
Marketing Support & Events
- Assist in planning, promoting, and executing in-person and virtual events.
- Capture and create event photo/video content.
- Develop marketing materials, including sales sheets, flyers, and media kits.
- Help with magazine distribution to community partners.
Qualifications
- Associate’s degree in Communications, Journalism, Marketing, or related field preferred.
- 1–3 years of related experience required.
- Strong writing and communication skills.
- Ability to multitask, work independently, and meet deadlines.
- Proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop), Canva, and video editing tools.
- Comfortable with Microsoft Office and website editing tools.
- Valid driver’s license, reliable transportation, and willingness to travel within Pima County.
Skills
- Adobe Creative Cloud: InDesign, Illustrator, Photoshop
- Canva & video editing software
- Social media strategy & analytics
- Email marketing tools and newsletter platforms
- Website content management
- Event photography and videography
- Community engagement and public relations
- Copywriting and content adaptation
- Strong organizational skills and attention to detail
Work Environment
- Primarily office-based with occasional local travel and outdoor event work.
- Ability to lift up to 25 lbs occasionally.