What are the responsibilities and job description for the Homecare Business Development Representative position at True Care?
About the Company:
Empowering Health, Enriching Lives: True Care’s Enduring Mission At True Care, we stand as a beacon of compassion and excellence in home healthcare. With a profound commitment to enhancing the quality of life for individuals and families, our mission is to provide holistic, personalized care that empowers and enriches lives.
Every day, we embark on a journey to bring comfort, vitality, and dignity to those we serve. Our mission is driven by a deep understanding of the unique needs and aspirations of each individual under our care. We believe that home is not just a place but a sanctuary where healing and well-being flourish. Hence, we endeavor to make this sanctuary a haven of health and happiness.
At True Care, we don't just offer home healthcare – we offer hope, healing, and a brighter tomorrow.
Location: Field-based — Westchester County & surrounding areas
Schedule: Monday - Friday 9 am-5 pm
Position Summary: As a Homecare Representative, you will play a critical role in building strong community ties and driving referral growth. You’ll be responsible for increasing brand awareness, generating client referrals, and fostering strategic partnerships within local communities. Your ability to connect with diverse groups will help ensure True Care’s services are accessible, trusted, and visible across the region.
Key Responsibilities:
- Proactively identify and cultivate referral sources to grow True Care’s client base.
- Build and maintain relationships with community organizations, healthcare providers, religious institutions, and local groups.
- Nurture long-term partnerships that align with True Care’s mission and support sustainable community outreach.
- Design and implement outreach strategies tailored to local community needs, including developing culturally relevant materials and campaigns.
- Represent True Care at community events, health fairs, and networking opportunities; serve as a brand ambassador to promote our services.
- Maintain accurate and timely documentation of outreach activities and leads in Salesforce.
- Work closely with internal teams to ensure seamless follow-up, intake, and onboarding processes for referred clients.
- Adapt to organizational needs and support special projects as assigned.
Key Performance Indicators (KPIs):
- Referral Growth: Generate 15–20 new client referrals per month.
- Community Engagement: Conduct outreach to at least 4 new community members or organizations per month.
- Strategic Partnerships: Establish 3 new partnerships per quarter.
- CRM Accuracy: Ensure 100% accurate data entry in Salesforce, updated within 48 hours of contact.
- Start-of-Care Conversion: Achieve 7 successful service starts per month.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or a related field
- Bilingual Spanish Fluency Required
- 3 years of experience in community outreach, business development, account management, or sales — ideally within the healthcare, nonprofit, or service-based sectors
- Proven ability to generate leads, build partnerships, and convert prospects into clients
- Strong communication, public speaking, and relationship-building skills
- Cultural competency and a demonstrated ability to engage with diverse communities
- Proficiency in Microsoft Office and Salesforce CRM (or similar CRM tools)
- Valid driver’s license and reliable transportation to travel locally for outreach activities
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- PTO and paid holidays
- Professional development opportunities
- Mission-driven work in an innovative healthcare space
Salary : $60 - $85