What are the responsibilities and job description for the Public Relations (PR) Manager - CEO Personal Brand position at Trophy Point Investment Group, LLC?
Public Relations (PR) Manager - CEO Personal Brand
Employment Type: Part-Time Contractor
Compensation: Flat Monthly Fee (Based on Experience)
Location: Remote, USA (Georgia preferred)
Reports To: CEO
Company: Multiple small businesses of CEO
Overview
The PR Manager will build and amplify the CEO’s personal brand across business, media, and community platforms. You will craft the executive narrative, secure high-quality media placements, develop thought-leadership, and manage a consistent presence across speaking, press, podcasts, and social-elevating visibility and credibility.
Key Responsibilities
- Executive Positioning & Messaging: Define the CEO’s brand pillars, bio, and proof points; create a media kit, speaker one-sheet, and topic slate aligned to business goals.
- Media Relations: Build and maintain relationships with local and national media; proactively pitch stories, op-eds, and expert commentary; manage inbound press.
- Thought Leadership: Ghostwrite op-eds, bylines, and LinkedIn posts; develop a quarterly content calendar; coordinate design/video as needed for high-polish assets.
- Speaking & Awards: Source and land relevant conferences, panels, podcasts, and awards; prepare talk abstracts and speaker materials; manage calendars and briefing docs.
- Reputation & Issues Management: Monitor coverage and sentiment; prepare statements and Q&As; advise on sensitive topics and rapid response.
- Digital Presence: Oversee CEO website/landing page, press room, and newsletter (if applicable); align social channels with PR cadence and analytics.
- Coordination Across Ventures: Ensure message consistency across the CEO’s various businesses and community initiatives; avoid conflicts and duplicative outreach.
- Measurement: Track and report KPIs (tier-1 hits, SOV, speaking wins, social growth, newsletter subs, backlink quality).
Qualifications
- 5 years in executive PR/personal brand management (agency or in-house); strong media network preferred.
- Portfolio of placed coverage (clips) and speaking wins; excellent writing (provide samples).
- Comfortable working directly with a senior leader; high discretion and responsiveness.
- Experience coordinating creative (design, web, video) and managing freelancers/agencies.
- Familiarity with PR tools (Muck Rack/Cision), social scheduling, and basic web/CMS.
- Preference for candidates: Has real estate, fund management and/or finance experience
Success Metrics (Examples)
- Quarterly targets for tier-1/industry placements and speaking bookings.
- Consistent monthly content cadence (e.g., 2–4 posts/articles).
- Growth in followers, newsletter subscribers, and inbound media requests.
- Positive share of voice vs. local peer set
