Digital Content Specialist

Tri Pointe Homes is about more than homes, we are about people. We are committed to changing the lives of our customers and employees. Our passion for creating communities does not end with our customers. If this sounds like a career for you, apply to be a part of our great team.

Tri Pointe Homes is looking for an experienced, enthusiastic individual to join our talented group as a Digital Content Specialist.

Position Highlights: Responsible for creating, publishing, and maintaining digital content across social media platforms, websites, and campaign channels. Produces copy, graphics, and short-form video while supporting localized content needs and influencer activations. Also manages stock photography purchases, uploads, and tagging within the Digital Asset Management (DAM) system, and assists with coordinating photo and video shoots. Leverages AI solutions for content generation, localization, asset resizing, SEO tagging, and automated reporting to increase efficiency and creative output.

Position Responsibilities:

• Produce digital content including copy, graphics, video, and campaign collateral
• Maintain content calendars and manage digital asset libraries.
• Purchase stock photography, upload assets to the DAM, and ensure accurate tagging for easy retrieval.
• Assist with coordination of photo and video shoots, including scheduling, logistics, and asset delivery.
• Support localized content needs across divisions to ensure alignment with national strategies.
• Execute daily social media posting, channel-specific content, content engagement, and influencer campaign contributions.
• Assist in campaign landing page development and collateral updates.
• Leverage AI for translation, tone adjustment, and content localization.
• Use AI tools for image editing, video resizing, and accessibility compliance.
• Support trend research, creative ideation, and experimentation with new content formats
• Automate metadata tagging, SEO recommendations, and campaign reporting.
• Generate creative variations and test formats to optimize performance
• Automate monthly reporting with AI-driven insights

Position Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent relevant experience.
• 3 or more years of experience in digital content creation, social media, or marketing
• Excellent copywriting and editing skills
• Excellent communication skills with ability to adapt content for diverse audiences and localized needs
• Creative thinking and problem-solving skills
• Proficiency in graphic design tools and platforms
• Knowledge of video production and editing for short-form content
• Familiarity with SEO principles and metadata tagging
• Proficiency in social media platforms and content creation tools, including AI tools
• Experience with digital asset management
• Ability to manage and prioritize multiple tasks and projects simultaneously
• Ability to adapt content for diverse audiences and localized needs

Physical Requirements:

• Sedentary for extended periods, 4 or more hours per day
• Frequent repetitive hand use (typing/computer work)
• Auditory ability to communicate in person, on calls, or in meetings
• Visual acuity for detailed computer work

Compensation & Benefits:

• Base Salary: The expected Base Salary range for this position is between $36.06 to $45.67 per hour, equivalent to $75,000 to $95,000 per year, depending on experience and skillset. Base Salary is paid bi-weekly, every other Friday.
• Bonus: This position is eligible for an annual performance-based cash bonus. Bonuses are earned, calculated and paid in accordance with the terms and conditions of the Company’s applicable incentive plan document.
• Benefits: In addition to competitive medical, dental and vision coverage, Tri Pointe Homes provides comprehensive benefits to eligible team members and their dependents, including: Health Savings Account (HSA), full and limited healthcare Flexible Spending Account (FSA), and dependent care FSA options; generous paid time off policies, like vacation, holidays, sick leave, jury duty, bereavement, and volunteer time; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions; adoption, fitness, tuition and worldwide emergency travel assistance; EAP, grief counseling, and estate/will preparation services; and additional discounts and supplementary employee-paid benefit programs.

Want to know what it's like working at Tri Pointe Homes? Click here to see what our employees have to say: Great Place to Work Certified Company

Tri Pointe Homes is committed to building a diverse and talented team to help us achieve our goals. Please note that due to operational constraints, we are unable to consider applicants who require visa sponsorship (e.g., H1B, OPT) for this position. This policy applies uniformly to roles where sponsorship cannot be accommodated to ensure consistency and fairness in our hiring process.

At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business. We believe our company’s strength relies on the diversity of the team and the unique, innovative ideas everyone contributes.

Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors. Please click here for a description of our personal information collection practices

We are an Equal Opportunity Employer, which means we make employment decisions based on merit and qualifications and are committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws.

We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.