Performance Marketing & SEO Specialist

AllPosters.com is hiring a Performance Marketing & SEO Specialist to take our brand to the next level! AllPosters.com, owned by Trends International LLC, is your one-stop shop for all pop-culture self expression. Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all!

The Performance Marketing & SEO Specialist is responsible for driving qualified traffic and revenue for AllPosters.com through paid search, affiliate partnerships, and organic search. This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. The ideal candidate is analytically rigorous, self-directed, and passionate about connecting the right audience to the right product at every stage of the purchase funnel.

This role reports on-site to our Indianapolis facility Monday-Friday.

General Responsibilities:

Paid Search Management (Google, Microsoft/Bing, Criteo, Meta)

• Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiency
• Own campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targeting
• Monitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize return
• Write and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion rates
• Conduct ongoing search term analysis, negative keyword management, and competitive research
• Produce regular performance reports and translate data into clear recommendations for leadership
• Stay current on platform updates, beta features, and industry best practices across all paid channels

Affiliate Partner Management 

• Manage AllPosters’ affiliate program on Rakuten and other relevant networks, including publisher recruitment, activation, and relationship management
• Negotiate commission structures, promotional placements, and exclusive offers with key affiliate partners
• Monitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and margin
• Ensure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant 
• Identify and onboard new affiliate partners that align with brand and audience strategy 
• Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition 

Search Engine Optimization (SEO)

• Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategy
• Conduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intent
• Audit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development team
• Develop and execute a content SEO plan that drives organic rankings for priority categories and products
• Monitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trends
• Identify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gaps
• Stay informed on Google algorithm updates and adapt strategy accordingly

Performance Reporting & Cross-Channel Collaboration

• Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIs
• Collaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are aligned
• Partner with the creative and content teams to brief assets needed for paid and organic initiatives
• Share insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunities

Tools, Automation & Process Improvement

• Maintain data accuracy and feed implementation across platforms & find ways to optimize at scale
• Develop scalable processes for content creation, deployment, and reporting

Skills and Abilities:

• Deep hands-on experience with Google Ads and Microsoft Ads campaign management
• Familiarity with Criteo and Meta Ads; experience with shopping/product feed campaigns
• Working knowledge of affiliate marketing platforms, particularly Rakuten Advertising
• Solid SEO foundation spanning technical, on-page, and content disciplines
• Strong analytical ability; comfortable pulling and interpreting data from GA4, Google Search Console, and ad platforms
• Detail-oriented with strong organizational and prioritization skills
• Effective communicator who can translate performance data into a clear business narrative
• Knowledge of licensed consumer products or high-SKU ecommerce a plus
• Ability to connect marketing, product, and customer behavior into one narrative
• Excellent communication skills, simplifying complex insights
• Strong organizational and prioritization skills in a fast-paced environment
• Deep awareness of pop culture, trends, and licensed product opportunities

Education/Experience:

• Bachelor’s degree in Marketing, Business, Communications or related field
• 3–5 years of hands-on paid search experience; agency or in-house ecommerce background preferred
• Experience working with product data feeds and shopping campaigns
• Proficiency in Paid search platforms (Google Ads, Bing Ads, Meta Ads)
• Proficiency in Google Analytics 4, Google Search Console, and Botify
• Google Ads certification a plus
• Ecommerce merchandising or product strategy
• Experience in licensed consumer products or high-SKU ecommerce strongly preferred
• Ability to leverage technology to gain efficiency
• Comfort using AI-powered tools (e.g., Claude, ChatGPT) to accelerate research, content drafting, campaign ideation, and reporting workflows

Physical Requirements:

• This role requires communicating effectively in person, by phone, and electronically
• This role requires navigation of multiple screens for several hours at a time
• This role requires observing and comprehending various data and communications, many times with colorful hues and contrast