Lifecycle Marketing & Site Merchandising Specialist

AllPosters.com is hiring a Performance Marketing & SEO Specialist to take our brand to the next level! AllPosters.com, owned by Trends International LLC, is your one-stop shop for all pop-culture self expression. Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all!

Job Summary:

The Lifecycle Marketing & Site Merchandising Specialist owns the retention and onsite experience for AllPosters.com. This role is responsible for defining and executing email and SMS strategies that drive engagement, repeat purchase, and revenue growth—while also managing the merchandising and presentation of products on-site. The ideal candidate is equally comfortable building an automated customer journey in a marketing platform and curating a homepage experience that highlights the right artwork to the right audience.

This role reports on-site to our Indianapolis facility Monday-Friday.

General Responsibilities:

Email Marketing

• Define and execute the email marketing strategy for AllPosters.com, covering promotional campaigns, triggered programs, and lifecycle journeys
• Manage the end-to-end campaign process: creative briefing, audience selection, build, QA, deployment, and post-send analysis
• Build and maintain audience segments using behavioral, transactional, and demographic data to deliver relevant, personalized communications
• Develop and optimize automated journeys including welcome series, abandoned cart/browse, post-purchase, win-back, and VIP programs
• Maintain and manage the marketing calendar to align sends with key promotional moments, product launches, and seasonal events
• Drive list health and deliverability through suppression management, re-engagement campaigns, and compliance best practices
• Run A/B and multivariate tests on subject lines, content, timing, and segmentation; translate results into ongoing improvements
• Track and report on email KPIs including open rate, click rate, conversion rate, revenue per email, and unsubscribe rate

SMS Marketing

• Develop and execute AllPosters’ SMS marketing strategy, including campaign cadence, tone, and subscriber growth tactics
• Create and schedule SMS campaigns aligned to the broader marketing calendar and promotional strategy
• Build SMS-specific journeys and triggered messages (e.g., cart abandonment, order confirmation, re-engagement) in coordination with email flows 
• Manage SMS subscriber list growth through opt-in programs, on-site prompts, and cross-channel promotion
• Ensure compliance with TCPA, CTIA guidelines, and carrier requirements
• Monitor and report on SMS performance metrics including CTR, conversion, revenue contribution, and opt-out rates

Site Merchandising

• Manage and deploy site assets across the AllPosters.com storefront, including homepage modules, category pages, banners, and promotional placements
• Work with creative team on look & feel of new site assets including product recommendations and assets approval
• Partner with existing content vendors to source, ingest, and accurately categorize new artwork on-site 
• Maintain product taxonomy, tagging, and attribute data to ensure products are discoverable and correctly merchandised across categories
• Monitor on-site product performance data to identify bestsellers, emerging trends, and underperforming categories; use insights to inform merchandising decisions
• Support product launch and seasonal refresh cycles by preparing and publishing new collections on schedule
• Conduct regular site audits to ensure content accuracy, proper categorization, and a high-quality customer experience

Performance Reporting & Cross-Channel Collaboration

• Collaborate with the Performance Marketing & SEO Specialist to ensure email, SMS, and site messaging reinforce paid and organic initiatives
• Align campaign and merchandising timing with site promotions, product launches, and key selling periods
• Build and maintain dashboards that track retention marketing and site merchandising performance against revenue and engagement goals
• Share regular performance updates with leadership and recommend optimizations based on data

Tools, Automation & Process Improvement

• Manage and optimize lifecycle marketing tools (e.g., Salesforce Marketing Cloud, Attentive)
• Ensure best practices in automation, deliverability, and campaign execution
• Develop scalable processes for campaign creation, deployment, and reporting

Skills and Abilities:

• Hands-on expertise with email marketing platforms; Salesforce Marketing Cloud preferred
• Experience building automated customer journeys and behavioral triggers
• Familiarity with SMS marketing platforms and compliance requirements (TCPA/CTIA)
• Strong eye for merchandising and content presentation on ecommerce sites
• Analytical mindset; able to draw actionable insights from campaign and site performance data
• Highly organized with strong project management skills in a fast-paced environment
• Clear communicator who can coordinate across creative, web, and business stakeholders
• Awareness of pop culture, art, and licensed product trends that resonate with AllPosters’ audience

Education/Experience:

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5 years of experience in email marketing, retention marketing, and ecommerce merchandising
• Demonstrated experience managing campaigns in Salesforce Marketing Cloud or a comparable ESP
• Experience with SMS platforms (e.g., Attentive) preferred
• Familiarity with ecommerce CMS platforms and product catalog management
• Experience in licensed consumer products or a high-SKU ecommerce environment strongly preferred
• Proficiency in Google Analytics 4 and Excel data analysis
• Ecommerce merchandising or product strategy
• Experience in licensed consumer products or high-SKU ecommerce strongly preferred
• Ability to leverage technology to gain efficiency
• Comfort using AI-powered tools (e.g., Claude, ChatGPT) to accelerate research, content drafting, campaign ideation, and reporting workflows

Physical Requirements:

• This role requires communicating effectively in person, by phone, and electronically
• This role requires navigation of multiple screens for several hours at a time
• This role requires observing and comprehending various data and communications, many times with colorful hues and contrast

AllPosters.com is an equal opportunity employer.