What are the responsibilities and job description for the Ecommerce Manager position at tm:rw?
E-Commerce Manager - tm:rw
Times Square, New York City · Full Time · Start Immediately · $50,000/PA
tm:rw is the world’s home of innovation - a first-of-its-kind destination in the heart of Times Square. 120 of the most exciting brands on the planet. Formula 1 simulators. Advanced robotics. AI-powered holograms. 1,000 person events. Now we’re building the digital engine to match.
We need someone who has taken an e-commerce site from $0 to $200K /month. Not managed it or assisted on it, but built, scaled and owned it.
You’ll own our digital commerce P&L and drive us from our current state to $200K /month within 12–18 months.
The Role:
Revenue & Growth
- Drive online sales to $200K /month within 12–18 months.
- Own the e-commerce P&L — budget, CAC, LTV, margins.
- Build and execute the end-to-end commerce strategy.
Platform & Website
- Master-level Shopify optimisation (we’re on Shopify).
- CRO, UX, site speed, and on-page experience.
- Technical oversight and integrations.
Full-Funnel Marketing
- Paid acquisition across Meta, TikTok, and Google
- Organic: SEO, content, email and SMS (Klaviyo or similar).
- Test new channels. Double down on what works. Kill what doesn’t.
Customer Experience & Retention
- Email and SMS automation, segmentation, flows.
- Loyalty, VIP, exclusive drops.
- Post-purchase journey optimisation.
Analytics & Optimisation
- Own GA4, Shopify analytics, attribution, dashboards.
- Track every number that matters: traffic, conversion, AOV, CAC, LTV, ROAS.
- Run continuous A/B testing
Merchandising & Partnerships
- Product selection and category optimisation.
- Activate brand partnerships online.
- Turn our IRL events (1,000 person crowds) into digital momentum.
You’ve Done This
- Scaled an e-commerce site from $0 to $200K /month. Yourself.
- Shopify, Klaviyo expert
- Managed $50K /month in paid media and scaled it profitably.
- Analytics obsessed - GA4, attribution, SQL or strong data viz.
- Full-stack operator: CRO, SEO, email/SMS, merchandising, customer service.
- Scrappy and strategic — you’ve built systems from scratch, not inherited them.
Good to have
- Scaled a DTC brand in fashion, streetwear, lifestyle, or tech/electronics.
- Built viral campaigns that drove real revenue.
- Omnichannel experience - physical retail online.
- Managed brand collabs and partner launches online.
- Event marketing amplification.
- Worked in fast-paced startups or innovative retail.
- Plugged into NYC culture, streetwear, and innovation.
What You Get
- Competitive base performance-linked bonus tied directly to revenue.
- Full ownership of a high-growth digital channel from day one.
- A front-row seat to the most exciting brands and technologies in the world.
- The chance to build something that doesn’t exist anywhere else in retail.
- A culture that sets the bar - and keeps raising it.
tm:rw is where the future shows up first. If you’re the operator who can build the digital engine to match — we want to hear from you.
Salary : $50,000