What are the responsibilities and job description for the In-store entertainer position at tm:rw?
About tm:rw
tm:rw is a global retail innovation destination headquartered in the Candler Building, Times Square. We carry 120 brands spanning technology, design, and well-being, and we don't do ordinary. Our Times Square flagship is built to be experienced, not just visited.
The Role
We're looking for high-energy performers to bring our storefront and floor to life in custom LED robot costumes. This is a fully performance-based role, no retail experience needed, just presence, energy, and the ability to command attention in the middle of Times Square.
You'll perform a choreographed tm:rw show at the store entrance twice per shift, drawing crowds and stopping foot traffic. Between shows, you'll be in costume on the store floor — interacting with customers, walking the space, and running live product demonstrations that feel more like entertainment than a sales pitch.
What You'll Do
- Perform two choreographed LED robot shows per shift at the Times Square entrance
- Engage with crowds and draw foot traffic into the store between performances
- Walk the store floor in full costume, interacting with customers and creating memorable moments
- Run live product demos in character, making technology feel exciting and accessible
- Maintain high energy and showmanship across an 8-hour shift
- Take care of your costume and equipment, flagging any wear or technical issues
- Collaborate with the store team on timing, flow, and any special activations or events
Who You Are
- A trained dancer, performer, or physical entertainer with professional experience
- Comfortable performing in a full LED robot costume for extended periods (heat, weight, visibility)
- You can sustain energy and presence across an 8-hour day
- Naturally engaging - you know how to read a crowd and pull people in
- Reliable, punctual, and professional -
- Comfortable learning basic product talking points to weave into in-store demos
- Experience with stilt walking, mascot performance, or character work is a strong plus
- Bilingual or multilingual is a bonus given our Times Square audience
Schedule & Compensation
- 8-hour shifts with two scheduled show performances and structured breaks
- $17/hr Commissions and bonuses
- All costumes and equipment provided
- Times Square location - Candler Building, 220 W 42nd St
Salary : $17