Ecommerce Manager

Snoozy makes effects-based gummies that combine cannabinoids with adaptogens and botanicals. Our products help people sleep better, stress less, focus sharper, and find the moments in between. We operate across hemp (national retail and DTC) and state-licensed cannabis markets.

We're hiring an E-Commerce Manager to be the hands-on operator behind our digital storefronts. You'll own the day-to-day of our Shopify sites, our B2B wholesale portal, and every third-party sales channel we launch on (Amazon and beyond). This is the role that keeps the sites fast, the product pages converting, the promos live on schedule, and the channel stack expanding.

You'll report to the Director of Marketing and work closely with brand, ops, and external agencies and contractors. The Director owns the P&L and strategy. You own execution, performance, and the surface area the customer actually touches.

Website performance and CRO

• Continuous conversion optimization across all Snoozy web properties
• A/B testing roadmap, execution, and analysis
• Managing external web design, development, and CRO agencies and contractors, briefing them well, and holding the work to a high bar
• Making simple site changes yourself (content swaps, banner updates, section tweaks) without needing to file a ticket
• Ensuring every product page is beautiful, accurate, and converting

Tracking and analytics implementation

• Implementing and maintaining all tracking pixels, tags, and conversion events across web properties and channels
• Ensuring data integrity for the marketing team's reporting and attribution

Shopify administration

• User access and permissions
• App stack: what's installed, what it costs, what's earning its keep
• Theme and content updates for promos, launches, and seasonal moments
• Collections, navigation, and merchandising

B2B wholesale portal

• Running the Shopify B2B experience for our wholesale accounts
• Catalog setup, pricing tiers, account onboarding flows
• Working with the sales team to make the portal the easiest place for reps to transact

Marketplace and channel expansion

• Launching and managing Amazon and other third-party channels
• Listings, storefronts, channel-specific creative, and day-to-day operations
• Engaging channel-specific agencies or specialists to provide guidance and resources where needed
• Evaluating new channels as the business grows into new product categories

Marketing calendar execution

• Owning the site-side execution of the marketing calendar
• Coordinating content swaps, banners, landing pages, and promo mechanics with brand and marketing
• Making sure what's live on the site matches what's going out in email, paid, and retail

Compliance and product integrity

• Keeping COAs current and posted on every relevant product page
• Making sure every claim, label detail, and product attribute on the site is accurate and compliant

• 3 years running a Shopify store, ideally at a DTC brand with real traffic
• Working knowledge of Liquid, HTML, and CSS. Enough to swap a banner, tweak a section, or fix a small bug without filing a ticket
• Amazon Seller Central experience: listing optimization, storefront management, advertising basics
• Strong CRO instincts and a track record of running A/B tests that moved numbers
• Email marketing fluency. You understand flows, segmentation, deliverability, and how lifecycle fits into the broader funnel, even if you're not the one pressing send
• Hands-on experience with tracking implementation: pixels, GTM, conversion events
• Experience managing external agencies and contractors and holding them accountable
• Comfort in the Shopify admin: apps, themes, collections, permissions, B2B
• Data literacy. You can pull the right report, read it, and know what to do next
• Sharp eye for design and detail. You notice when a product photo is off-center or a price is wrong
• Strong project management habits. You keep the calendar, hit the dates, and communicate early when something slips

• Experience in regulated categories (cannabis, hemp, supplements, alcohol) or with age-gated commerce
• CRM experience (Pipedrive, Hubspot or similar)
• Klaviyo or comparable ESP hands-on experience
• GA4 or Shopify analytics depth beyond standard reporting

• Full-time, remote, East Coast hours
• Base salary: $95K to $115K depending on experience
• Performance bonus
• Up to $500/month health reimbursement (QSEHRA)