What are the responsibilities and job description for the Head of Marketing position at The Workshop LA?
The Head of Marketing will be responsible for shaping and executing the global marketing strategy, driving consumer engagement, and strengthening brand awareness across all channels for a growing luxury men's and women's sportswear and RTW brand. This role requires a dynamic leader who combines creativity, data-driven insights, and a deep understanding of the sports and lifestyle consumer. BASED IN NORTH CAROLINA, reporting to the CEO.
This role will oversee all aspects of marketing for this global Footwear & Apparel brand—including brand strategy, creative, PR, partnerships, events, and retail marketing—while leading and developing a high performing team.
ESSENTIAL FUNCTIONS:
• Develop and lead the brand’s integrated marketing strategy to drive growth, customer acquisition, and retention.
• Oversee brand positioning and ensure consistent messaging across all channels, including retail, wholesale, e-commerce, social media, and events.
• Lead creative direction and brand storytelling that connects with both avid golfers and lifestyle consumers.
• Build and manage marketing budgets, ensuring ROI through performance metrics and analytics. • Develop innovative digital and social strategies to grow brand engagement and e-commerce sales.
• Drive PR and influencer marketing initiatives, building strong relationships with athletes, ambassadors, media, and partners.
• Oversee event strategy, including sports tournaments, lifestyle activations, and experiential marketing.
• Partner cross-functionally with Design, Sales, and Retail to ensure alignment of marketing strategies with overall business objectives.
• Mentor, coach, and develop a marketing team that embodies collaboration, creativity, and results.
COMPETENCIES:
• Proven success developing and executing multi-channel marketing campaigns that drive brand awareness and revenue growth.
• Strong digital and e-commerce marketing expertise, including paid media, social, and CRM. • Excellent brand storytelling, creative judgment, and ability to connect with diverse audiences. • Track record of building and leading high-performing teams.
• Strong analytical mindset with the ability to translate data into actionable insights. • Passion for sports and lifestyle industries preferred.
DESIRED EDUCATION AND EXPERIENCE:
• 10 years of progressive marketing leadership experience, ideally within the sports, lifestyle, or premium consumer brand space.
• Visionary leader with strategic thinking and hands-on execution skills.
• Collaborative, authentic, and able to build strong relationships across the organization. • Entrepreneurial spirit with creativity, curiosity, and adaptability.
• Strong communicator with executive presence and ability to inspire teams