What are the responsibilities and job description for the Head of Production - Viral Marketing position at MrBeast?
About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Location: Greenville, NC (In-Person Required)
Build the Production Engine Behind Culture-Driving Campaigns
MrBeast is building one of the most powerful consumer and services ecosystems in the world, spanning media, consumer products, financial services, telecom, loyalty, and brand partnerships.
As Head of Production for Viral Marketing, you’ll architect and lead the production infrastructure that transforms creative ideas into large-scale cultural moments. You’ll scale and oversee a high-performance production team executing some of the most visible, viral, and ambitious marketing campaigns around - with speed, discipline, and excellence.
This role is for a systems-minded production leader who can build and scale the internal machine that makes fast, complex creative execution feel effortless.
The Role
You will build and lead the production arm of our Viral Marketing team - the internal function driving growth, attention, and brand affinity through high-impact creative campaigns. This role combines team-building, cross-functional leadership, and executional excellence to support the fast and flexible delivery of content, creator collabs, brand campaigns, and social moments at scale.
You’ll be responsible for building a high-performance production department from the ground up - spanning producers, coordinators, and production managers - while also collaborating closely with external partners, vendors, and cross-functional teams.
What You’ll Do
MrBeast is not just a media company. We are building a next-generation consumer and services platform with global reach and long-term ambition.
In this role, you will lead the production operation behind some of the most ambitious marketing campaigns on the internet - building the team, infrastructure, and executional discipline required to deliver at speed and scale. You'll help define what modern, in-house production looks like inside a fast-moving, creator-led brand.
This is a unique opportunity to build and lead a production function that can grow with the ambition, speed, and scope of one of the most influential creator-led brands in the world.
Benefits
The Perks, Why Work On the MrBeast Team
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Location: Greenville, NC (In-Person Required)
Build the Production Engine Behind Culture-Driving Campaigns
MrBeast is building one of the most powerful consumer and services ecosystems in the world, spanning media, consumer products, financial services, telecom, loyalty, and brand partnerships.
As Head of Production for Viral Marketing, you’ll architect and lead the production infrastructure that transforms creative ideas into large-scale cultural moments. You’ll scale and oversee a high-performance production team executing some of the most visible, viral, and ambitious marketing campaigns around - with speed, discipline, and excellence.
This role is for a systems-minded production leader who can build and scale the internal machine that makes fast, complex creative execution feel effortless.
The Role
You will build and lead the production arm of our Viral Marketing team - the internal function driving growth, attention, and brand affinity through high-impact creative campaigns. This role combines team-building, cross-functional leadership, and executional excellence to support the fast and flexible delivery of content, creator collabs, brand campaigns, and social moments at scale.
You’ll be responsible for building a high-performance production department from the ground up - spanning producers, coordinators, and production managers - while also collaborating closely with external partners, vendors, and cross-functional teams.
What You’ll Do
- Own end-to-end production management across the Viral Marketing portfolio, including brand campaigns, creator collabs, social drops, retail integrations, and experiential stunts
- Build and manage a growing team of full-time producers, junior producers, and coordinators; design roles, assign workstreams, and implement org-wide production standards
- Develop and maintain clear systems for timelines, budgeting, approvals, logistics, and delivery - with scalability and repeatability at the core
- Lead vendor sourcing, contract management, and quality control across external production partners and freelancers
- Collaborate with Viral Marketing leadership to ensure feasibility and resourcing is considered early in campaign planning
- Coordinate cross-functional input from brand, content, social, influencer, and retail teams; serve as point-of-accountability on timelines and execution
- Drive proactive communication across all stakeholders, surfacing blockers and solving for gaps before they create risk
- Own all production workflows, processes, and infrastructure - from travel logistics to inventory fulfillment to on-site shoot support
- Manage budget development and oversight across projects large and small, ensuring every dollar is tracked and optimized
- Guide and mentor your team with a strong emphasis on executional discipline, creative flexibility, and operational excellence
- 10 years of experience leading production for creative, content, or brand marketing teams
- Proven experience managing complex, multi-stakeholder projects from planning through execution
- A builder’s mindset - you’ve developed systems, teams, and workflows from scratch, and know how to scale them
- Deep understanding of how fast-paced creative teams operate and how to bring structure without stifling speed
- Strong budget management and vendor oversight experience across both scrappy and high-end productions
- Excellent judgment, problem-solving, and leadership skills under pressure
- Experience managing hybrid creative teams, and familiarity with social-first, influencer-led, or creator-driven content
- Must be based in Greenville, NC, or open to relocation
MrBeast is not just a media company. We are building a next-generation consumer and services platform with global reach and long-term ambition.
In this role, you will lead the production operation behind some of the most ambitious marketing campaigns on the internet - building the team, infrastructure, and executional discipline required to deliver at speed and scale. You'll help define what modern, in-house production looks like inside a fast-moving, creator-led brand.
This is a unique opportunity to build and lead a production function that can grow with the ambition, speed, and scope of one of the most influential creator-led brands in the world.
Benefits
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days
The Perks, Why Work On the MrBeast Team
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days