What are the responsibilities and job description for the Digital Marketing & Ecommerce Manager position at The Staff Pad?
Digital Marketing & Ecommerce Manager
Overview
Leads the company’s e-commerce platform and digital marketing initiatives to drive online revenue, lead generation, and brand engagement. This role blends technical e-commerce management with creative content and marketing automation—partnering closely with sales, IT, and marketing leadership to deliver measurable business growth.
Key Responsibilities
Manage and optimize the Adobe Commerce (Magento) e-commerce platform
Oversee website content, landing pages, promotions, and product optimization
Develop and execute email, social, paid, and organic digital campaigns
Manage marketing automation and CRM integrations (Marketo, HubSpot, Dynamics, or similar)
Track performance using Google Analytics and campaign reporting tools
Collaborate with IT and vendors on platform updates and technical improvements
Support lead generation, MQL development, and campaign ROI tracking
Qualifications
Bachelor’s degree in Marketing, Digital Media, or related field
3–5 years of experience in digital marketing and/or e-commerce
Experience with Adobe Commerce (Magento), CRM, and marketing automation tools
Strong HTML/CSS knowledge and SEO/SEM expertise
Proficiency in Adobe Creative Suite and analytics platforms
Strong communication and project management skills
Work Environment
Hybrid corporate office setting
Occasional travel (<10%) and limited lifting (up to 25 lbs)