Demo

Women's Designer

The People Brand
Carlsbad, CA Full Time
POSTED ON 4/11/2026
AVAILABLE BEFORE 6/11/2026

The Women’s Designer is responsible for leading design execution across all

women’s categories (e.g. tops, bottoms, outerwear, dresses, sweaters, swim, etc.), with a strong

focus on trend forecasting and analysis, brand clarity and customer centricity, creation and management of tech packs, and cross-category consistency. The role will partner closely with merchandising, technical design, product development, and production teams to ensure designs are on trend, customer focused, feasible, cost-effective, and aligned with the brand’s sustainability ethos.


Trend & Market Analysis

·       Monitor global fashion trends, street style, trade shows, social media, and competitive brands to identify directional themes and market opportunities.

·       Work with Creative Director and Merchandising to synthesize trend insights into concept presentations (mood boards, color palettes, silhouettes, prints/graphics) for seasonal direction.

·       Translate macro and micro trend forecasts into actionable design direction tailored to our target customer.


Cross-Category Design Leadership

·       Design across all women’s categories (e.g. tops, bottoms, outerwear, sweaters, dresses, swim, active) to ensure coherent brand language and technical feasibility.

·       Drive innovation in silhouette, fabric, construction, detailing, prints/graphics, and embellishments across categories.

·       Partner with product development and print teams to ideate and execute material and surface treatments consistent with seasonal direction.


Design Execution & Collaboration

·       Sketch and CAD design concepts and present them visually for review and feedback.

·       Produce flat drawings, spec sheets, and choose fabric and trims.

·       Understand our sustainability ethos and goals to ensure the fabrics and trims we choose meet our standards.

·       Participate in design reviews, internal critiques, and cross-functional meetings.

·       Review incoming samples to ensure they are correct – this includes fit, details, color, finishing, and wash.

·       Comment on lab dips, strike offs and other misc vendor submits.

·       Participate in proto reviews and fittings — give feedback and direction to PD and TD.

·       Partner with PD on the status of styles in development to ensure product execution meets design intent.

·       Ensure designs are feasible for cost structure and construction constraints in collaboration

with production and sourcing teams.

·       Liaise with merchandising to align on assortments, pricing, margin, and sell-through

potential.

 

Tech Pack Creation & Management

·       Develop detailed tech packs (spec sheets, construction details, BOM’s and fit block indications/ key measurements) for all women’s styles.

·       Collaborate with technical design, merch and PD to iterate and refine tech packs through fit sessions, sample reviews, and comment cycles.

·       Maintain an organized, up-to-date library of tech pack assets, including revisions, version

control, and historical files.

 

Quality & Cost Oversight

·       Evaluate cost implications, construction complexity, and technical risk in early stages.

·       Work with tech/production to anticipate and resolve potential quality, fit, or tolerance

issues.

·       Participate in pre-production reviews, final fit approvals, and sign off on specs.

 

 

ESSENTIAL SKILLS & QUALIFICATIONS

·       Bachelor’s degree in Fashion Design, Apparel Design, or related; or equivalent experience.

·       3-5 years of experience in women’s apparel design in a brand or wholesale environment covering multiple categories.

·       Strong trend forecasting ability, a keen fashion sensibility and understanding of our brand ethos.

·       Deep proficiency in tech pack creation (experience with tools like Adobe Illustrator, In Design, Backbone, Gerber, Techpacker, or equivalent).

·       Excellent understanding of garment construction, sewing techniques, materials, and finishes.

·       Experience working cross-functionally with technical design, sourcing, production, and

merchandising.

·       Strong communication, presentation, and collaborative skills.

·       Well-organized, detail oriented, able to manage multiple projects simultaneously and

meet deadlines.

·       Portfolio demonstrating aesthetic maturity, technical skill, and versatility across

categories.

·       Flexibility to travel occasionally (e.g. for trade shows, vendor visits) if required.

 

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$70,000 - $90,000 a year
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Salary : $70,000 - $90,000

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