What are the responsibilities and job description for the Creative Director position at The People Brand?
Creative Director
Job Summary:
We're seeking a dynamic, hands-on Creative Director to define and drive the brand's visual identity and storytelling across all touchpoints. This role will be pivotal in shaping how our products, values, and culture are expressed to the world, ensuring creative consistency while pushing boundaries to inspire our growing global community.
The ideal candidate is both a strategic thinker and an executional powerhouse, capable of translating brand vision into compelling creative campaigns and experiences. You will lead a talented creative team and work closely with leadership to bring our message to life across digital, physical, and experiential channels. This role requires a deep understanding of consumer behavior, especially within the fitness and lifestyle space, and a passion for crafting visually stunning and emotionally resonant content. Your leadership will guide the creative direction of product launches, advertising, content, and brand storytelling that authentically connect with our core audience.
About Us:
We make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.
We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.
With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.
Our Core Values:
- Grow or Die
- Customer Obsession
- Extreme Ownership
- Nothing is Given // Everything is Earned
- Be Humble
- 1% Better Everyday
- Live with Integrity
- Sacrifice
Key Responsibilities:
Translate Brand Vision into Execution- Take high-level brand direction and turn it into clear creative output
- Ensure all assets align with tone, identity, and standards
- Maintain consistency across:
- Paid ads
- PDPs (Amazon Shopify)
- Email/SMS
- Social content
- Product launches
- Oversee development of all creative assets from concept → execution
- Direct photoshoots, video production, and design output
- Ensure creative is optimized for each channel while staying cohesive
- Bring campaign ideas to life across all formats and channels
- Ensure campaigns feel integrated, not fragmented
- Adapt campaign concepts into:
- Ads
- PDPs
- Social
- Partner with Ecommerce and Growth teams to improve:
- CTR (ad creative)
- CVR (PDP experience)
- AOV (visual merchandising, bundling)
- Iterate on creative based on performance data
- Manage designers, photographers, videographers, and editors
- Provide clear direction, feedback, and quality control
- Raise the bar on concept strength and execution
- Implement structured:
- Creative briefs
- Review processes
- Approval workflows
- Improve speed, clarity, and output quality
- Own the quality of everything that goes out
- Push for stronger ideas, not just more content
- Kill weak creative early and elevate strong concepts
Qualifications:
- 6–12 years of experience in creative roles (design, art direction, content, or brand)
- 2–5 years leading and managing creative teams
- Proven track record executing high-quality, on-brand creative at scale
- Strong portfolio demonstrating:
- Campaign-level thinking (not just individual assets)
- Work across multiple channels (ads, ecommerce, social, email)
- Experience working in ecommerce or consumer brands (DTC required, Amazon a strong plus)
- Deep understanding of:
- Paid media creative (hooks, angles, iteration)
- PDP design and conversion principles
- Visual storytelling across formats
- Ability to take high-level direction and translate it into clear, executable creative
- Experience running or contributing to:
- Photoshoots
- Video production
- Product launches
- Strong project management and organizational skills
- Comfortable working in a fast-paced, high-growth environment
Benefits/Perks:
- Competitive Pay
- Company paid holidays
- Paid Time Off (PTO)
- on-site gym!
- Newly renovated HQ!
- 401(k) with up to a 4% employer match
- Life Flight Program, Voluntary
- Employee Assistance Program
- 50% Employee Discount
- 100% Employer Paid: Medical, Dental and Vision
- 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
- Health Savings Account (HSA) employee option
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.