Senior Director of Marketing

Position: Senior Marketing Director

Office Location: Greater San Antonio Area

Work Schedule: Hybrid

Marketing shouldn't just support growth, it should create momentum. It should shape perception, influence decisions, and build lasting connections at scale. That's exactly where this new hybrid opportunity in San Antonio, TX with The Keller Group sits. We're partnering with a growing multi-location organization looking for a Senior Marketing Director who will play a key role in shaping the future of its marketing team. This is a highly visible position for a brand leader who can lead comprehensive campaigns end-to-end from conception through production and ultimately provide lead generating results for an education-focused organization - one that blends brand, digital, and performance in a thoughtful, cohesive way. This is a unique opportunity to be a big-picture thinker and a hands-on leader, someone who can define direction, build strong teams and processes, and continuously refine what's working (and what’s not). It’s a chance to step into a leadership role where your influence will be felt across the organization and contribute to long-term growth.

In this role you'll operate at both strategic and executional levels, overseeing a combination of brand, creative, digital, and performance marketing functions, guiding how the organization shows up across all touchpoints. If you're passionate about brand marketing and get excited about supporting continued expansion, this role is worth exploring.

What You’ll Do:

Define Direction for Marketing Strategy

• Establish a forward-looking marketing roadmap that aligns with brand presence and business growth priorities.
• Translate organizational goals into clear, actionable marketing plans and initiatives.
• Partner with executive leadership to ensure marketing efforts are integrated with company objectives.
• Build scalable foundation supporting continued expansion across regions and markets.

Strengthen Brand Presence & Messaging

• Refine and guide how the brand is positioned, communicated, and experienced across all audiences.
• Confirm consistency in messaging, tone, and identity across all marketing mediums.
• Lead initiatives that enhance visibility, credibility, and engagement within target markets.
• Develop content frameworks and narratives that bring the organization’s value proposition to life across channels.

Drive Demand & Measurable Impact

• Oversee initiatives focused on brand awareness, engagement, and conversion across digital and traditional channels.
• Ensure alignment between branding and performance marketing efforts.
• Track and analyze KPIs to inform strategy and optimize results.
• Champion a results-oriented approach grounded in data and continuous improvement.

Oversee Creative & Campaigns

• Build, manage and mentor internal teams and external partners to bring ideas to life effectively.
• Guide development strategy of integrated campaigns across various channels and formats
• Oversee production timelines, content development processes, and cross-functional collaboration to ensure campaigns move smoothly from concept through execution.
• Ensure all creative work reflects and reiterates the organization's mission, vision, and values.

Enhance Overall User Experience

• Lead the evolution of digital platforms to ensure everything is effectively supporting engagement and conversion goals.
• Oversee content and user experience improvements across various touchpoints digitally.
• Continuously evaluate and rework digital performance to improve usability and effectiveness.
• Ensure digital experiences reflect the day-to-day realities, culture, and strengths of the schools and communities served.

Expand Organic Reach & Multimedia Strategy

• Create strategies to increase visibility through organic channels and content creation.
• Structure content efforts with priority markets and audience segments.
• Set direction for visual storytelling across all multimedia formats.
• Elevate multimedia production quality and ensure assets support both brand-building and audience engagement across the full lifecycle.

What You Bring:

• Bachelor's degree in Marketing, Advertising, Communications, or a relevant field.
• 10-15 years of leadership experience in digital marketing with an emphasis on brand marketing and lead generation.
• Proven success leading brand strategy and performance-driven marketing initiatives to drive lead generation within an educational setting.
• Hands-on experience overseeing websites, creative production, SEO, and customer-facing digital experiences.
• Demonstrated ability to lead and mentor cross-functional teams.
• Strong analytical mindset with the ability to translate data into actionable insights.
• A deep understanding of multi-location marketing strategies.

Why You'll Love It:

• Medical dental vision coverage
• 401k
• PTO Flexible Work Schedule
• Unlimited growth opportunities as organization continues expanding!

This is your chance to lead with impact by bringing structure, clarity, and innovation to a growing marketing team. If you're looking to influence strategy at a high level while delivering momentum and results, let's connect.