What are the responsibilities and job description for the Sales & Marketing Specialist position at The Atlas Group?
Overview:
We are seeking a high-performing Sales & Marketing Specialist to drive data-informed marketing initiatives and support revenue growth within the aerospace sector. This role combines advanced analytics, market intelligence, and hands-on campaign support with executive-level presentation and storytelling capabilities. The ideal candidate thrives in a fast-paced environment, translates complex data into actionable insights, and partners cross-functionally to deliver measurable business impact.
Responsibilities:
Strategic Marketing & Revenue Support
- Apply strong marketing and sales acumen to support revenue growth strategies within the aerospace manufacturing sector
- Partner with leadership to identify market opportunities, refine positioning, and support go-to-market initiatives
Advanced Presentation & Storytelling
- Develop high-impact, executive-ready PowerPoint presentations with exceptional speed and quality
- Translate complex data, strategies, and insights into clear, compelling narratives with strong visual design
Market Intelligence & Analysis
- Conduct rapid, in-depth market research, competitive analysis, and industry trend assessments
- Evaluate market direction, channel effectiveness, cost benchmarks, and positioning opportunities
- Provide actionable insights to guide strategic decision-making
Data-Driven Insights & Reporting
- Analyze campaign performance across digital and traditional channels (email, social, events, web, etc.)
- Track and report key marketing KPIs including CAC, LTV, ROI, and conversion rates
- Build dashboards and reports that enable real-time performance tracking and optimization
- Deliver insights that directly inform growth initiatives, forecasting, and business strategy
Campaign Execution & Optimization
- Support the planning, execution, and continuous optimization of marketing campaigns
- Collaborate with leadership and operations teams to improve campaign effectiveness and maximize ROI
- Conduct A/B testing and performance analysis to refine targeting and messaging
Aerospace Industry Engagement & Events
- Leverage knowledge of aerospace marketplaces (e.g., Aviation Week, SpeedNews) and key tradeshows (Farnborough, Paris Air Show, NBAA, Verticon)
- Support end-to-end coordination of events, including logistics, booth strategy, messaging, and executive alignment
- Ensure strong brand presence and ROI from industry engagements
Cross-Functional Collaboration
- Work closely with Finance, Sales, Operations, and Marketing teams to ensure alignment and cohesive execution
- Support integrated planning across departments to drive efficiency and impact
Customer & Market Insights
- Develop deep insights into customer behavior, segmentation, and targeting strategies
- Identify growth opportunities through data-backed analysis of customer and market trends
Required Qualifications
- Bachelor’s degree in Marketing, Business, Analytics, or related field
- Proven experience in marketing analytics, strategic marketing support, or similar role
- Strong analytical, problem-solving, and critical-thinking skills
- Advanced proficiency in PowerPoint with demonstrated design and storytelling expertise
- Advanced Excel skills and experience with analytics/reporting tools
- Ability to work at pace, manage multiple priorities, and deliver high-quality outputs under tight timelines
Preferred Qualifications
- Experience in the aerospace or manufacturing industry
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Experience with digital marketing platforms and campaign tools
- Knowledge of data visualization tools (e.g., Power BI, Tableau)
Key Success Factors
- Quality and impact of insights delivered to leadership
- Improvement in marketing campaign performance and ROI
- Effectiveness of executive-level presentations and communications
- Ability to operate with speed, accuracy, and strategic clarity
Salary : $49,161 - $89,232