What are the responsibilities and job description for the Paid Social Advertising Contractor position at SSi People?
Hybrid (onsite Mon, Tues, Thurs)
What You'll Be Doing
- Help manage the day-to-day of clients paid social, LinkedIn, Facebook, Reddit,
- optimizing for lead and pipeline generation
- Identifying trends in our own data, utilizing tools like platform data, Salesforce, and
- Tableau, as well as in the market, to optimize spend and performance-based
- insights
- Spending time in accounts setting up and optimizing campaigns, ad sets,
- audiences, ads, bids, exclusions, A/B tests, and more
- Assisting other paid managers in various paid platforms by executing tasks,
- campaign maintenance, pulling data, analyzing reports, and enhancing
- performance
- Help oversee campaign budgets and performance for all paid advertising channels
- Staying up to date on product releases, betas, marketing trends, strategies in the
- industry that can benefit advertising channels
- Analyzing reports, data, performance trends and recommending the necessary
- changes to work towards improving performance
Qualifications
- Minimum 3-5 years of experience managing paid social; LinkedIn, Facebook, and
- other social accounts.
- Practical knowledge and understanding of paid social platforms
- (Facebook/LinkedIn), how to setup campaigns, create audiences, and strategize.
- Analytical and quantitative skills; bias towards data-based decision making
- Excel/Google Sheets experience in data manipulation and analysis
- Experience with Google Analytics
- Experience in landing page optimization, ad, and A/B testing to drive conversion
- improvements
- Ability to multitask, balance, and juggle responsibilities in a fast-paced environment
- Willingness to assist on different projects, accounts, and campaign needs
Preferred Experience
- Experience specifically in B2B marketing - ideally SAAS
- Experience in FinTech or the financial/accounting industry
- Experience with CRM systems - especially Salesforce
- Experience with Enterprise reporting and BI tools - especially Tableau
About SSI People: With over 26 years of industry experience, SSi People has built its reputation and expertise on putting people first. Everything we do works toward delivering exceptional experience for our consultants, our clients, and our internal team. Through a genuine commitment to people in everything we do. We have developed refined processes and a stellar internal team to deliver talent quickly. More importantly, we focus on building long-term relationships, not transactions. Putting people first is just what we do well.
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