What are the responsibilities and job description for the Paid Social Associate position at Cypress HCM?
Google Ads Associate
This is an exciting opportunity to join a growing global company in the cloud-based finance software industry. This will be a hybrid role based in San Jose, CA.
Key Responsibilities
- Help manage the day-to-day of the company’s Google Ads accounts (Search, Display, Performance Max, Display and YouTube), optimizing for lead and pipeline generation
- Identifying trends in our own data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights
- Spending time in accounts setting up and optimizing campaigns, ad groups, keyword lists, negative keywords, bidding strategies, ad copy, ad assets/extensions, A/B tests, and more
- Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performance
- Help oversee campaign budgets and performance for all paid search advertising channels
- Staying up to date on Google Ads product releases, betas, algorithm updates, and search marketing trends in the industry that can benefit advertising channels
- Analyzing reports, search term data, performance trends, and recommending the necessary changes to work towards improving performance
Qualifications
- Minimum 3-5 years of experience managing Google Ads and other paid search accounts (e.g., Microsoft/Bing Ads)
- Practical knowledge and understanding of the Google Ads platform and Google Ads Editor, including how to set up campaigns, conduct keyword research, and strategize
- Analytical and quantitative skills; bias towards data-based decision making
- Excel/Google Sheets experience in data manipulation and analysis
- Experience with Google Analytics (GA4)
- Experience in landing page optimization, ad copy writing, and A/B testing to drive conversion improvements
- Ability to multitask, balance, and juggle responsibilities in a fast-paced environment
- Willingness to assist on different projects, accounts, and campaign needs
Pay Rate: $38-$43.33/hour
Salary : $38 - $43