What are the responsibilities and job description for the Digital Marketing Specialist position at Shrinq Consulting Group INC?
Job Details
Digital Marketing Specialist
We are seeking a skilled and motivated Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. The ideal candidate will have hands-on experience managing digital campaigns, strong analytical skills, and the ability to turn data insights into measurable business growth.
Key Responsibilities
1. Digital Campaign Management
- Plan, create, and execute digital marketing campaigns across channels including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms.
- Optimize campaigns for performance goals such as lead generation, conversions, traffic, and engagement.
2. Social Media Marketing
- Manage and grow company presence across relevant social platforms.
- Develop and schedule content, manage community engagement, and track social KPIs.
3. SEO & Content Marketing
- Conduct keyword research and optimize web content to improve organic visibility.
- Coordinate with content teams to develop SEO-friendly website copy, blogs, and landing pages.
4. Website & Landing Page Optimization
- Work with developers/designers to improve website UX/UI for performance and conversions.
- Monitor and update website content using CMS tools (e.g., WordPress, Webflow).
5. Analytics & Reporting
- Track performance using Google Analytics, Google Tag Manager, and platform dashboards.
- Generate monthly campaign reports with insights and recommendations.
6. Email & Marketing Automation
- Build and execute email campaigns using tools such as HubSpot, Mailchimp, or other CRM platforms.
- Create automated workflows and segmentation strategies.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2–4 years of experience in digital marketing or performance marketing.
- Proficiency in Google Ads, Meta Ads Manager, Google Analytics (GA4), and SEO tools (SEMrush, Ahrefs, Moz, etc.).
- Strong analytical skills and ability to interpret data to improve performance.
- Excellent communication and copywriting skills.
Preferred Qualifications
- Experience with marketing automation tools (HubSpot, Marketo, Pardot).
- Knowledge of HTML/CSS for basic website edits.
- Certification(s): Google Ads, Meta Blueprint, HubSpot Inbound, or similar.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Salary : $40,000 - $60,000
