What are the responsibilities and job description for the Marketing - CREATIVE MANAGER position at Senior Star?
CREATIVE MANAGER
CREATIVE MANAGER
The Creative Manager is a highly creative, digital first storyteller who plays a key role in producing multi-channel visual content that drives occupancy growth and elevates the Senior Star community brands. This role blends hands-on creative execution with light project leadership, working closely with our agency partner and all six communities to deliver impactful marketing assets across social, digital, and sales platforms.
Position Summary
The Creative Manager develops video, static creative while helping coordinate and guide marketing efforts that support 90 percent or higher occupancy in every community. This role collaborates with the Director of Marketing, agency partners, photographers, and on-site teams to transform real resident stories, programs, and experiences into dynamic marketing content that resonates with seniors, adult children, and referral partners. The Creative Manager balances creativity, organization, and strategic awareness to help bring Senior Star’s mission to life.
Key Responsibilities
CREATIVE MANAGER
The Creative Manager is a highly creative, digital first storyteller who plays a key role in producing multi-channel visual content that drives occupancy growth and elevates the Senior Star community brands. This role blends hands-on creative execution with light project leadership, working closely with our agency partner and all six communities to deliver impactful marketing assets across social, digital, and sales platforms.
Position Summary
The Creative Manager develops video, static creative while helping coordinate and guide marketing efforts that support 90 percent or higher occupancy in every community. This role collaborates with the Director of Marketing, agency partners, photographers, and on-site teams to transform real resident stories, programs, and experiences into dynamic marketing content that resonates with seniors, adult children, and referral partners. The Creative Manager balances creativity, organization, and strategic awareness to help bring Senior Star’s mission to life.
Key Responsibilities
- Produce and edit short form video for social media, ad campaigns, brand storytelling, and events
- Organize & maintain content libraries including file tagging, version control, and brand consistency
- Design static assets including ads, flyers, brochures, rack cards, digital graphics, and sales materials
- Support the Director of Marketing in managing creative workflows, review cycles, timelines, and agency deliverables
- Partner with each Senior Star community to understand local needs and translate them into aligned creative output
- Assist in developing creative concepts for occupancy driven campaigns, events, and awareness initiatives
- Use AI tools for brainstorming, content drafting, and creative acceleration
- Collaborate with external vendors and photographers and prepare assets for print or digital distribution
- Monitor creative performance data and recommend strategic improvements based on results
- Support internal presentations, slide decks, and campaign communication materials
- Manage & train community teams on Media Kits and asset collection
- Highly creative thinker with strong video editing and visual design capability
- Strong understanding of digital marketing and social media content behavior
- Organized, proactive, and comfortable navigating many moving parts
- Skilled communicator who enjoys working directly with community teams to capture stories and content
- Comfortable collaborating with agency partners and giving constructive feedback
- Curious, adaptable, and excited about using AI to improve workflows and creative quality
- Motivated by purpose driven work that positively impacts the lives of seniors and families
- Approaches creative work with warmth, empathy, and an understanding of what matters to seniors and their families
- Finds joy in storytelling rooted in love, connection, and lived experience
- Leads with curiosity, collaboration, and a generous spirit
- Feels energized by creating work that makes life better for others
- Flourishes in a caring, collaborative environment where every voice is valued and we create with intention
- Feels at home in a supportive team culture where encouragement fuels creativity and purpose
- Photography or videography experience
- Formal education in graphic design, visual arts, communications, or related field