Director of Product Marketing

Director of Product Marketing

AI Security

Location: Austin, Texas

Salary: Circa $200,000 - $250,000k OTE

The Role

We are seeking a Technical Product Marketing Director / Manager to build and lead Product Marketing from the ground up at a fast-growing AI security company. This is a foundational role responsible for defining positioning, shaping go-to-market strategy, enabling sales, and translating complex AI and security capabilities into compelling customer value.

You will operate at both strategic and execution levels—owning messaging, launching products, driving market adoption, and establishing the systems, processes, and content that scale revenue.

This role is ideal for a builder who thrives in early-stage environments, enjoys deep technical engagement, and wants to define the voice of a category-defining product in AI security.

What You’ll Do

Build the Product Marketing Function

• Establish the product marketing discipline, processes, and operating cadence from scratch
• Define positioning, messaging, and value propositions across products and customer segments
• Develop the company’s product narrative and category story
• Create and maintain core messaging frameworks and competitive differentiation

Own Go-to-Market Strategy

• Lead go-to-market planning and execution for product launches and feature releases
• Partner with Product, Sales, and Leadership to align roadmap with market opportunities
• Define target personas, use cases, and buying journeys
• Drive adoption, pipeline generation, and product usage through strategic campaigns

Translate Technical Capabilities into Customer Value

• Convert complex AI and security functionality into clear, differentiated messaging
• Develop technical content including:
• Product positioning and solution briefs
• Architecture diagrams and technical documentation
• Whitepapers and technical blogs
• Demo narratives and use-case storytelling

Enable Sales and Revenue Teams

• Build and maintain sales enablement assets, including:
• Pitch decks
• Battlecards
• Competitive intelligence
• ROI and value messaging
• Train sales teams on messaging, positioning, and product capabilities
• Support strategic deals and customer conversations when needed

Own Market and Competitive Intelligence

• Monitor the competitive landscape across AI, cybersecurity, and enterprise security platforms
• Identify market trends, customer needs, and emerging threats
• Inform product and leadership decisions with actionable insights

Drive Thought Leadership and Category Development

• Help define the company’s category positioning in AI security
• Support executive visibility through technical content and messaging
• Collaborate on analyst relations, conference messaging, and industry positioning

Who You Are

• 10 years of experience in Product Marketing, Solutions Marketing, or Technical Marketing
• Experience marketing technical products in one or more of the following:
• AI / Machine Learning OR Cybersecurity Experience (Ideal industries are AI Security, DLP or SASE)
• Demonstrated experience building or scaling product marketing in a startup or high-growth environment
• Strong ability to translate complex technical concepts into clear business value
• Experience leading product launches and go-to-market initiatives
• Excellent written and verbal communication skills